Super Bowl

Puppies on demand! Uber rolls out Puppy Bowl promotion

Puppies on demand by Uber
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Puppies on demand by Uber

Leading up to the Super Bowl—and Puppy Bowl—Uber has teamed up with AnimalPlanet and 10 humane societies to bring puppies to offices for playdates.

CNBC tried it out.

The ride-sharing company rolled out the one-day promotion Wednesday in select cities, catering to puppy lovers in Atlanta, Baltimore, Cleveland, Dallas, D.C., Denver, Indianapolis, Los Angeles, Phoenix and Seattle.

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Uber users were able to request 15 minute visits from puppies through the Uber app for $30. All of the puppies were eligible for adoption.

Animal Planet airs its 11th annual Puppy Bowl on Sunday, ahead of the Super Bowl matchup between the New England Patriots and the Seattle Seahawks.