The four largest U.S. beer brewers had been discussing a national ad campaign to revive beer sales, but Anheuser-Busch InBev's Super Bowl ad has jeopardized the project.
The 2019 Super Bowl was watched by the fewest people in 11 years, according to preliminary ratings figures from research firm Nielsen.
CNBC's Julia Boorstin reports on how streaming services took on the Super Bowl.
CNBC's Julia Boorstin and Mike Jackson, former marketing VP for General Motors, discuss some of the biggest Super Bowl ads and their effectiveness.
Drew Rosenhaus of Rosenhaus Sports Representation and Kimberly Miale, Roc Nation Sports NFL agent, join "Squawk on the Street" to discuss the outcome of Super Bowl LIII.
If Twitter mentions are anything to go by, PepsicCo and brewer Anheuser-Busch InBev (AB InBev) both did pretty well out of their marketing investments during the Super Bowl 2019.
The New England Patriots beat the Los Angeles Rams 13-3 on Sunday to capture a National Football League record-tying sixth Super Bowl title.
Put down the take-out menu and get started on those deviled eggs. Yes, you can throw a killer party without wrecking your finances. Here's how.
Barkley is following in the model of Rob Gronkowski, promising to save all his on-field salary while living only off his endorsement income.
Gambling wins are considered income, and the IRS expects you to report it every year at tax time.
Started in 1987, the Gatorade dunk has evolved into an iconic event that has put the PepsiCo's sport drink brand on center stage.
DraftKings CEO Jason Robins joins CNBC's "Closing Bell" to talk about the upcoming Super Bowl as more states allow legal sports betting.
Atlanta Falcons owner Arthur Blank sits down with CNBC's Eric Chemi in advance of Super Bowl LIII.
CNBC's "Power Lunch" team discusses the upcoming Super Bowl game and the latest NBA deals with George Pyne, CEO of Bruin Sports Capital.
Should Wall Street be rooting for the Patriots or the Rams to win the big game? Our traders break down this Super Bowl indicator.
CNBC's Eric Chemi reports from Atlanta before Sunday's Super Bowl to ask the athletes about their thoughts on the Netflix price hike, iPhone vs. Android, and more.
The NFL is testing out the first helmet to be made with 3D printing. Each helmet is custom-made for a player based on a scan of his head. Former players like Peyton Manning are excited about the custom fit and potential to make football safer.
The NFL is testing out the first helmet to be made with 3D printing. Each Riddell helmet is custom-made for a player based on a scan of his head. Former players like Peyton Manning are excited about the potential to make football safer.
NFL star Russell Wilson's new app, Tally, gives you the chance to win money by guessing what will happen during major live events, and there's a $250,000 pot on Super Bowl Sunday.
As the New England Patriots prepare to play the Los Angeles Rams at the Super Bowl, kicking off at 6.30 p.m. ET on February 3, retailers, broadcasters and sponsors will be waiting to cash in on the biggest sporting event in the U.S.
The National Basketball Association is already reaching out to an audience of more than 600 million people in China — but it's not resting on its laurels.
The athletic apparel retailer says many guys still don't know "Lululemon can be a brand for them."
It's golf season. And it's time to practice your game. And improve it.