Philadelphia Eagles may have won the game, but which brands were the big winners of the Superbowl? Three marketing experts give CNBC their thoughts.
Airbnb claims that hosts in South Korea's Gangwon province were predicted to earn $2.1 million during the Winter Olympics.
The market tanks and fights to come back, Philadelphia throws Super Bowl victory parade for the Eagles and Washington D.C. shuts down just long enough to cut a deal.
Homeland Security documents on drills for a biological warfare attack at the Super Bowl were found by a CNN staffer. USA Today reports.
Avocados from Mexico dominated the online conversation, according to Salesforce.
With 30-second TV ads going for more than $5 million, Super Bowl 2018 advertisers need to get the most out of their investments.
The Super Bowl went black for 20 seconds, but no game action or commercial time was missed, a spokesman said.
You've got plenty of streaming options for tonight's Super Bowl, halftime show, Puppy Bowl and Kitten Bowl, Recode reports.
Nevada and a few others states are the only ones permitted to take sports bets, but a major Supreme Court ruling could upend that dynamic.
Using 'Super Bowl' without permission from the NFL could cost you
Target's digital presence is going to 'accelerate,' CEO Brian Cornell says.
Domino's CEO Patrick Doyle discusses the Super Bowl's impact on his pizza restaurant.
"Fast Money Halftime" guest trader and former NFL quarterback Joe Theismann discusses 2018 Super Bowl and his view on the markets.
Al Michaels, NBC Sports broadcaster, discusses the 2018 Super Bowl and his view on the stock market.
The Super Bowl is PepsiCo's third-largest event for both its snacks and carbonated drinks businesses.
Marc Ganis, Sportscorp founder & CEO, discusses the state of the NFL on the heels of 2018 Super Bowl.
Greg Lyons, PepsiCo North America beverages CMO, and Jennifer Saenz, Frito-Lay North America CMO, discuss the brands' advertising strategies for the Super Bowl.
CNBC asks Super Bowl players to reveal their latest television binges.
J.J. Watt, Houston Texans defensive end & NFL 'Man of the Year' finalist, speaks to "Squawk Alley" about his work to help Houston recover from hurricane season, his expectations for the Super Bowl, as well as safety in the sport.
U.S. Bancorp CEO Andy Cecere discusses the company's branding on the new stadium where the 2018 Super Bowl will be held, as well as what he sees for the economic impact of tax reform.
Wembley Stadium, known as the home of English soccer, could be sold to U.S. billionaire Shahid Khan for 600 million pounds ($790.4 million) — if the deal gets full support within the Football Association in England, according to the Financial Times.
Nike shares fell in extended trading Tuesday following a double-digit earnings beat.
Money spent on deals is set to rise 4.9 percent this year, with most of the cash going on sports, according to data by the World Advertising Research Center (WARC). However, only 19 percent of sponsorship professionals say they can measure ROI.