Gatorade officials confirmed to CNBC on Tuesday afternoon that its subline “Gatorade Tiger Focus” will be discontinued.
The decision, they say, has absolutely nothing to do with recent events surrounding Woods, but more to do with a strategy devised months ago to streamline their offerings.
Gatorade officials provided a statement to CNBC which says: “We decided several months ago to discontinue Gatorade Tiger Focus along with some other products to make room for our planned series of innovative products in 2010. We hope to share more about our 2010 plans soon.”