Business of the Super Bowl 2011

Their Commercials Got Game—Oh Baby!
11:44 AM ET Wed, 1 Feb 2012
It appears so, says one ad industry expert. “It makes sense that the share price would go up because its driven by people’s belief in that company having momentum, being aggressive, and taking their marketing seriously," says one ad industry executive.
Budget Crunch Sidelines New Super-Stadium Projects
9:34 AM ET Fri, 4 Feb 2011
Cash-strapped cities and states are finding it almost impossible to justify fat financing deals for state-of-the-art football arenas.
Game Changer
9:34 AM ET Fri, 4 Feb 2011
“It’s like a little litmus test of what the year could look like. We’re seeing good signs at this point,” says one pundit of Super Bowl retail spending. Some $10 billion is expected to be spent on the big game.
Plasma TVs: Price Pinches Popularity
10:09 AM ET Wed, 2 Feb 2011
Chances are you'll be watching the big game on a smaller-sized, lower-priced LCD set, even if the picture quality isn't as good as its rival. In the cutthroat, deflationary world of consumer electronics, the debate over which flat-panel TV technology is superior has taken a backseat to price.
CNBC Poll: Business of the Super Bowl 2011
7:22 AM ET Wed, 2 Feb 2011
For some, the Super Bowl is as much about the TV commercials as the sporting contest—unless, of course, your favorite team is on the field. Still, with all the commercials, is the game too long?
CNBC Poll: Business of the Super Bowl 2011
1:12 PM ET Thu, 3 Feb 2011
With the running time of games stretching to four hours or more, the game may not be over until close to 11 p.m. ET Sunday. Some have wondered if the game and the event might be better suited to Saturday. What do you think?
CNBC Poll:Business of the Super Bowl 2011—Would You Pay?
10:26 AM ET Mon, 31 Jan 2011
The least expensive ticket to this year's game is $600, assuming you could get one when first avalable. After that they get marked-up and resold. Would you pay for one, and, if so, how much?
The Super Bowl and the NFL
1:50 PM ET Tue, 3 Jan 2012
How much do you know about the big game and the business of football?
Love and Money
2:05 PM ET Tue, 17 May 2011
Valentine's Day is about money as much as love. Take our quiz to find out what you know about both.
Super Advertising Bowl: By the Numbers
4:55 PM ET Thu, 3 Feb 2011
This Sunday's Super Bowl could draw the highest ratings of any game, and it could also break records as the biggest advertising event ever.
VW Uses ‘The Force’ to Score Super Bowl Winner
11:06 AM ET Fri, 4 Feb 2011
In a crowded field of Super Bowl ads for the car companies, Volkswagen has scored early with a commercial attracting scores of viewers before it even airs during the game Sunday.
On This Super Bowl Sunday: Nothing Is More Super than Star Wars
12:52 PM ET Fri, 4 Feb 2011
I haven't seen a single Bud Light ad, but I've already decided that my favorite commercial during Sunday's game will be this one from VW.
Official Rules: Darren Rovell’s Headline Contest
1:06 PM ET Fri, 4 Feb 2011
PRELIMINARY INFORMATION: NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. Darren Rovell’s Headline Contest (“Contest”) will begin on February 6, 2011, immediately following the conclusion of the football game being aired on FOX at 6:00 p.m. ET (the “Game”) and end twenty-five (25) minutes thereafter (“Contest Period”). All times in the Contest refer to Eastern Time (“ET”). Odds of winning depend upon the number of eligible Entries (defined below) received. Contest is subject to all applicable federal, state and local laws.
My Twitter Headline Contest Inks A Prize Sponsor
5:22 PM ET Fri, 4 Feb 2011
The folks at Sony's Columbia/Epic label are giving the winner of the contest two tickets to see Harry Connick Jr. live in Boston at the end of April.
With $500, Fan Created a Top Super Bowl Ad
12:31 PM ET Mon, 7 Feb 2011
Ad creator J. R. Burningham told CNBC Monday that he spent $500 to create the Doritos “Pug Attack” commercial that tied for Number 1 on USA Today’s Super Bowl Ad Meter.
Super Bowl: National Anthem Controversy Continues
1:39 PM ET Mon, 7 Feb 2011
For most of the people watching last night, the controversy involved Christina Aguilera messing up the words to the National Anthem. But to those who actually bet on it, it was a much bigger deal.
Super Bowl: Have Fan-Created Spots Rendered the Ad Firm Dead?
1:01 PM ET Mon, 7 Feb 2011
At $100,000 per second, Super Bowl ads are already expensive. But the success of spots like Doritos and Pepsi Max this year proves that the big guys don't have to pay ad firms to make the ads. Simply hold a contest and crowdsource it.
Super Bowl: NFL Does Noble Job Recovering From Ticket Snafu
1:00 PM ET Mon, 7 Feb 2011
How was it possible that 1,250 seats weren't ready? How was it possible that the outside contractor was finishing up 2,000 other seats in the upper endzone minutes before game time? It was a crisis for a lot of people who spent their hard earned money to see their team. And the story was only touched upon once, briefly, during FOX's pregame show.
Official Super Bowl Numbers: Most Viewers and Ad Minutes
4:27 PM ET Mon, 7 Feb 2011
Fox and advertisers who placed a $3 million bet on a 30 second Super Bowl spot are celebrating — last night's game was the most-viewed Super Bowl ever.
Groupon Ad on Super Bowl Rated a Miss by Many Fans
1:54 PM ET Tue, 8 Feb 2011
A commercial was castigated for spoofing pitches for charitable causes while it sought to raise money for such causes, the New York Times reports.

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Business of the Super Bowl 2011