Five years of planning. 150 rehearsals this year alone. Fifty staffers dedicated to nothing but preparations for the Olympic Games. These measures aren’t cheap, but Heathrow Airport is hoping the long-term benefits of being the official host airport for the London 2012 Olympic and Paralympic Games outweigh the near-term costs.
Greg Marsh, co-founder and CEO at One Fine Stay, told CNBC, "we describe ourselve as being half way between a boutique hotel and a holiday letting agency, in a sense that we take peoples private homes while they are out of town and make them available as an alternative to a hotel for visitors into the city."
Monday marked the 3-year mark for the London 2012 Olympic Games. "Things are very much on track," Paul Deighton, CEO of LOCOG, said. While the infrastructure has been paid for by the taxpayer, the cost of running the Games is funded privately through ticket and merchandise sales and raising sponsorships, he added.