London Olympics 2012

  • 2012 Olympic Rings Unveiled at St Pancras International Station

    Border agency guards including immigration and passport workers at Heathrow airport who had threatened to strike for 24 hours over job cuts on the eve of the Olympic Games called off their action on Wednesday, their union said.

  • Kayla Harrison Overcomes Tragedy for Olympic Gold Monday, 6 Aug 2012 | 1:01 PM ET
    U.S. Olympian Kayla Harrison

    Harrison won the women’s 78-kilogram class and the first gold medal for the U.S. in judo. Within 48 hours, she was inundated with interview requests from news organizations and late-night talk shows. They wanted her to recount her compelling life story.

  • US Olympic Medal Winners Get Bonuses and Tax Bill Thursday, 2 Aug 2012 | 11:18 AM ET
    British Double Olympic Gold Medalist Rebecca Adlington shows her medals from the 2008 Summer Olympics held in Beijing, China.

    Many governments are giving their Olympic medal winners bonuses and in the U.S., a winning athlete faces a possible tax bill.

  • Meb Keflezighi Runs His Way Into a Perfect Sponsor Thursday, 9 Aug 2012 | 2:55 PM ET
    Meb Keflezighi of the United States reacts after coming in first place in the 2014 B.A.A. Boston Marathon on April 21, 2014 in Boston, Massachusetts.

    Sometimes the sports marketing universe aligns in perfect ways. For Skechers and Meb Keflezighi, August 2011 was one of those times.

  • Worth It? Heathrow Coughs Up for Smooth Olympics Tuesday, 24 Jul 2012 | 10:51 AM ET

    Five years of planning. 150 rehearsals this year alone. Fifty staffers dedicated to nothing but preparations for the Olympic Games. These measures aren’t cheap, but Heathrow Airport is hoping the long-term benefits of being the official host airport for the London 2012 Olympic and Paralympic Games outweigh the near-term costs.

  • Kate Middleton's Parents Draw Olympic Scrutiny Tuesday, 24 Jul 2012 | 4:24 PM ET

    A web site run by in-laws of Prince William faced allegations that it violated the Olympic copyright protection act for selling hundreds of Olympic themed items under a section of the site called “Celebrate the Games.”

  • Did 'Hunger Games' Make Archery Hot at Olympics? Friday, 3 Aug 2012 | 1:08 PM ET
    Actress Jennifer Lawrence as Katniss Everdeen in "The Hunger Games."

    Television executives raved about the numbers. The athletes got more attention than they thought possible.  Maybe it was the effect of "The Hunger Games" and bow-and-arrow-toting heroine Katniss Everdeen, or the lure of competing at a 198-year-old venue, or some combination.

  • The Real Time Worth of a Gold Medal Thursday, 2 Aug 2012 | 8:14 AM ET

    Contrary to what the name might suggest, there's actually not that much gold in a gold medal. While the medal's design is different for every Olympics, it must adhere to guidelines set by the Olympic Charter.

  • Sponsors Keep US Olympian Natalie Coughlin Afloat Friday, 3 Aug 2012 | 5:03 PM ET
    Natalie Coughlin of the US Olympic Swimming team poses during a photo session during the 2012 Team USA Media Summit on May 14, 2012 in Dallas,Texas.

    “I love swimming,” said Coughlin recently, “but I don’t love it enough to hold a part-time job while trying to train five or six hours a day.”

  • Tower Bridge and City of London financial district

    The top of the Olympics medals table was, as predicted, a struggle between the world’s biggest economy, the United States, and its second-biggest China for first place. Yet when population and GDP are factored in to the medals tally, the biggest winner is in fact tiny Caribbean island Grenada.

  • Missy Franklin: Soon to Be the 'Female Michael Phelps'? Wednesday, 1 Aug 2012 | 2:34 PM ET
    Missy Franklin reacts after she competed in the championship final of the Women's 200m Backstroke during Day Seven of the 2012 U.S. Olympic Swimming Team Trials.

    Seventeen year old Missy Franklin, who won Olympic Gold in the 100m backstroke and also captured a Bronze in the 4x100-meter freestyle relay, is now swimming in the fast lane toward endorsement riches.

  • Michael Phelps: Can He Keep Branding Power If He Loses? Wednesday, 25 Jul 2012 | 11:36 AM ET

    Michael Phelps is as close to a living Olympic legend as you can get. He's won 16 Olympic medals, including eight golds in the 2008 Beijing Games.  But what about his brand and earning power if he loses at the 2012 Games?

  • How 'Unofficial' Condoms Upset Olympic Sponsors Wednesday, 8 Aug 2012 | 10:54 AM ET
    London Spectators at Olympics

    When it comes to protecting the Olympic sponsors, the ferocity of enforcement this time around is unprecedented and controversial.

  • The 10 Most-Marketable Summer Olympians Tuesday, 14 Aug 2012 | 1:28 PM ET
    The Olympic cauldron is extinguished and the Olympic flag has passed from London to Rio de Janeiro. For the athletes of the 2012 London Olympic games, the results are in the history books and for a few of the most amazing athletes, the record books. Now for many of these world class athletes, it’s time to temporarily switch their attention away from athletic competition to the corporate boardroom.

    So which Olympians left their mark on the 2012 games and are the biggest names in business? Here’s a look at 10 Olympic athletes you can expect to cash in.

  • Items Prohibited or Restricted at the Olympics Wednesday, 25 Jul 2012 | 3:07 PM ET
    Although the athletes on the playing surface may be sporting them, that doesn’t mean spectators should feel free to bring bicycles, folding bikes, roller-skates or skateboards into venues. They’re too large to fit under a seat or on a lap, and would certainly be a nuisance to others. Biking is popular in London, so an announced ban on non-folding bicycles on trains during the Olympics was lifted

    So what are some of the prohibited and restricted items in 2012 Olympic venues? Click ahead for some of the most interesting examples.

  • NBC Tops $1 Billion in Olympic Ad Sales Wednesday, 25 Jul 2012 | 2:43 PM ET

    NBC says it has topped the $1 billion mark in advertising sales for the Olympic Games beginning this week in London.

  • Romney Comment on Olympics Riles Britain Thursday, 26 Jul 2012 | 1:14 PM ET

    Mitt Romney causes a stir in Britain by questioning whether the country is prepared to host the Olympics without a hitch and scheduling a fundraiser with the former head of a troubled bank.

  • Why Does London Even Want The $14 Billion Olympics? Friday, 27 Jul 2012 | 2:39 AM ET
    English Phone BoothP

    Unlike recent past hosts of the Olympic Games, London has nothing to prove to anyone. Yet it has paid handsomely to hold the Games – for reasons that go beyond mere prestige, the Christian Science Monitor reports.

  • London Mayor Boris Johnson hit back at U.S. Presidential candidate Mitt Romney on Friday, saying the city was as prepared as ever for the Olympic Games.

  • Olympics an 'Unequivocal Business Success Story': Pro Tuesday, 31 Jul 2012 | 10:02 AM ET
    Tower Bridge and City of London financial district

    The global economic downturn is taking its toll on businesses across the globe, but the organization behind the Olympics — the International Olympic Committee (IOC) — seems to be recession-proof.