The co-founder of book-maker Lostmy.name argues that children's technology has become "very needy, very shouty and very demanding".
Despite all the talk, Europe has yet to spawn its very own tech giant, along the lines of Google, Facebook or Twitter.
Asi Sharabi, co-founder of Lostmy.name, says the company is leading the competition and is growing 30 percent month-on-month.
Eileen Burbidge is a partner at prominent seed-stage venture fund Passion Capital, which she established alongside Stefan Glaenzer and Robert Dighero.
She brings experience to her investment activities gleaned from business and product development roles at Yahoo!, Skype, PalmSource, Openwave, Sun and Apple.
Eileen was ranked No. 18 in the WIRED100 list (2012) and serves on the advisory board for Tech City, chaired by the U.K. Prime Minister’s Office at No. 10 Downing Street.