Discussing Apple's image and motives ahead of the company's announcement event and court appearance with Andy Cunningham, founder of Cunningham Collective and former PR rep for Steve Jobs.
Neither the FBI nor Apple are clear winners when it comes to consumer attitudes.
The majority said Apple should unlock the iPhone used by a shooter in the San Bernardino terrorist attack. Re/code reports.
Chipotle blew it with consumers and investors in its handling of the E.coli crisis, says media strategist Mark Macias.
Turing Pharmaceuticals' CEO did almost everything he could to draw attention to himself even as prosecutors eyed him for securities fraud.
Here's the real problem for Chipotle, says crisis-management expert Eric Dezenhall.
Some came across like kids, others likes puppets. Here's how media strategist Mark Macias scores the GOP candidates' performance at the last debate.
Who are the winners (besides Hillary) with Biden's choice to not run for president? And who are the losers?
United Continental has issued two vague statements since CEO Oscar Munoz was hospitalized.
Joe Biden in 2016? No need to rush, says consultant Mark Macias. Here's how the vice president can gain by taking his time.
Peter Kellner, Yougov president, says he would be astonished if Labour party leader Jeremy Corbyn, who wants to nationalise Britain's railways, becomes prime minister in the next general election.
Scott Walker dropped out of the GOP primary race. So, who wins — from a media perspective?
The last GOP debate was pretty fiery. Here are 8 questions media strategist Mark Macias says the candidates need to be ready for this time.
Yannick Bollore, chairman and CEO of French advertising conglomerate Havas, says the shift in China's economy is "not bad" for industries such as advertising.
Carly Fiorina is impressive in interviews and debates. Here's how she can get closer to the GOP nomination, says media strategist Mark Macias.
Here's what Ashley Madison can do to regain the public's trust after the hack, says media consultant Marc Macias.
Hillary Clinton's camp is running the wrong kind of campaign, but Mark Macias says there's still time to turn it around if they takes these steps.
Trump made a big mistake in the GOP debate. And Bush? Mark Macias says he's seen stronger fights on "Gossip Girl." Here's what they did wrong.
Media consultant Mark Macias offers up his advice for what Scott Walker needs to do to get America's attention.
Media consultant Mark Macias offers up his advice for what Bernie Sanders needs to do to beat Hillary Clinton.