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Public Relations


  • Rubio's money problems: An asset? Friday, 12 Jun 2015 | 1:47 PM ET
    Sen. Marco Rubio.

    Here's how Marco Rubio could use his money issues as an advantage against other presidential candidates, says media consultant Mark Macias.

  • How Hillary can win back public trust Monday, 8 Jun 2015 | 10:04 AM ET
    Democratic presidential hopeful and former Secretary of State Hillary Clinton speaks during a round table discussion, April 20, 2015, in Keene, N.H.

    More than half of Americans think Hillary Clinton is not honest. Here's what media consultant Mark Macias says she needs to win them back.

  • What to expect from WPP earnings Friday, 6 Mar 2015 | 11:20 AM ET
    What to expect from WPP earnings

    Advertising giant WPP is set to announce its full-year earnings next week. Thomas Singlehurst, head of European media equity research at Citi, discusses what to expect.

  • Reputation matters: Who's got the best? Monday, 9 Feb 2015 | 5:00 PM ET
    Reputation matters: Who's got the best?

    A new poll by Harris Interactive says upstate New York grocery chain Wegmans has the best reputation among 100 of the most well-known U.S. companies. CNBC's Landon Dowdy reports.

  • Remember these? One-hit wonder Super Bowl ads Friday, 23 Jan 2015 | 3:09 PM ET
    The Pets.com sock puppet dog stars in a commercial for the company, Jan. 11, 2000, in Los Angeles.

    Every year, first-time advertisers gamble millions in hopes of scoring big on game day and long afterward, but many come up short.

  • NFL wracked by scandals...and no one cares Thursday, 22 Jan 2015 | 1:51 PM ET
    National Football League Commissioner Roger Goodell has faced his share of controversies this year. But the league roars on.

    The NFL is flourishing despite a series of mishaps that would have wreaked havoc on many organizations that lacked its brand strength.

  • Do we live in a trustworthy world? Tuesday, 20 Jan 2015 | 12:00 PM ET
    Do we live in a trustworthy world?

    The public are less trustworthy of CEOs' and everyone, according to Edelman's trust barometer. Richard Edelman, CEO of Edelman explains further.

  • Wall Street faces a big problem in 2015 Friday, 2 Jan 2015 | 12:18 PM ET
    Traders on the floor of the New York Stock Exchange.

    It may be a new year but Wall Street still has a really big problem, says Thomas Robinson of the CFA Institute.

  • Walgreen? Walgreens? Gah! Wednesday, 31 Dec 2014 | 1:11 PM ET
    CNBC Breaking News Producer Peter Schacknow tries to make sense of the Walgreen/Walgreens? press release.

    One newsman's plea to Corporate America to please, for the love of news, pick one name and stick to it!

  • Should or shouldn't NFL sponsors pull out? Monday, 22 Sep 2014 | 1:47 PM ET
    Should or shouldn't NFL sponsors pull out?

    Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.

  • Pressures facing NFL Monday, 22 Sep 2014 | 12:43 PM ET
    NFL Commissioner Roger Goodell

    Former NFL wide receiver Phil McConkey, discusses the great responsibility on the NFL right now to handle its image appropriately.

  • Whoa, this PR firm just crossed the line Thursday, 11 Sep 2014 | 4:26 PM ET
    money keyboard

    Think you've seen it all? Check out this PR pitch, attempting to bribe a journalist to mention clients.

  • Abercrombie drops large logos from its US clothes Thursday, 28 Aug 2014 | 2:44 PM ET
    A customer carries an Abercrombie & Fitch shopping bag from a store in New York.

    Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.

  • What Lululemon needs to do Thursday, 27 Mar 2014 | 2:20 PM ET
    What Lululemon needs to do

    Lululemon is trying to clean up its public relations issues. CNBC retail analyst Stacey Widlitz, discusses Lululemon's mixed Q4 earnings data, and the challenges facing the company.

  • 'House of Cards' 101: How to manage the media Wednesday, 19 Feb 2014 | 10:33 AM ET
    Kevin Spacey in House of Cards

    It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.

  • Dreamliner Glitches: How Serious Are the Problems? Wednesday, 9 Jan 2013 | 9:00 PM ET

    Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.

  • A Free Cab Ride—With One, Furry Caveat Friday, 20 Jul 2012 | 10:32 PM ET

    Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.

  • McDonald's Meal

    The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.

  • New Careers After 50 Wednesday, 28 Dec 2011 | 5:31 PM ET
    If you want to be a model, a bike messenger or a ball boy, it pays to be young. However, if you want a job in which you’re expected to convey reliability, wisdom or gravitas, people over 50 have the advantage. They’ve been around the block a few times, and they have years of hard-earned knowledge with which no amount of postgraduate education can compete.However, job-hunters over the age of 50 may be apprehensive about what’s out there. Will they be written off prematurely thanks to ageism? Will

    It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.

  • New Careers After 40 Thursday, 17 Nov 2011 | 3:27 PM ET
    Life may begin at 40, but job searches that begin at that age can be discouraging. After all, it’s not the job market that it used to be. Entire professions are disappearing, and the labor market is flooded with unmarried, childless, eager young applicants whose salary requirements are generally lower.Despite this grim scenario, older workers shouldn’t despair. They bring such hard-won assets as experience and discipline to the table, and the people doing the hiring know it. “Savvy employers are

    CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.