Carly Fiorina is impressive in interviews and debates. Here's how she can get closer to the GOP nomination, says media strategist Mark Macias.» Read More
One newsman's plea to Corporate America to please, for the love of news, pick one name and stick to it!
Discussing the responsibility of NFL sponsors amid domestic violence scandals facing the league, with Jim Stengel, former global marketing officer at Procter & Gamble.
Former NFL wide receiver Phil McConkey, discusses the great responsibility on the NFL right now to handle its image appropriately.
Think you've seen it all? Check out this PR pitch, attempting to bribe a journalist to mention clients.
Abercrombie is trying to revamp its image after its CEO stirred controversy by saying the company's clothes were made for cool kids, not fat people.
Lululemon is trying to clean up its public relations issues. CNBC retail analyst Stacey Widlitz, discusses Lululemon's mixed Q4 earnings data, and the challenges facing the company.
It's rare that Hollywood can teach Corporate America something but in the case of "House of Cards," there are some great lessons for CEOs in managing the media.
Boeing faces a short term public-relations battle after a string of problems with its new 787 Dreamliner jet, but experts suggest that, so far, the glitches don't appear to be anything out of the ordinary for a new and highly complex aircraft.
Want a free cab ride in New York City this weekend? Don't worry — it's not a scam. It's a very real offer. Just one fuzzy catch! Click here to read what it is.
The genesis of social media, and the initial excitement, was that it created an online forum for raw, immediate, visceral expression. However, it is counterintuitive for these marketing executives to think they can channel that spontaneity into their well thought out, focus-group tested, messaging campaigns.
It pays to be young. but if you want to convey reliability, wisdom or gravitas, people over age 50 have the edge. See the new careers for workers over 50.
CNBC.com spoke with experts in tech, human resources, and finance to determine which professions are best for workers over 40.
Midtown Row, which launched only a couple of weeks ago, devised an ingenious PR campaign that supports what they do: Offering In-N-Out burgers, shipped frozen to your door, reports CNBC's Darren Rovell.
Facebook has layered its executive, legal, policy and communications ranks with high-powered politicos from both parties, beefing up its firepower for future battles in Washington and beyond., and is looking to add more, reports the New York Times reports.
The company is in talks with the President's former press secretary about a senior role in helping to manage communications ahead of a planned IPO, reports "The New York Times".
Gilbert Gottfried, now the former voice of the Aflac duck, was fired by his employer for jokes he made about the Japanese tsunami on twitter.
Problems at Chase's online banking service continued Wednesday, prompting outraged customers to take to their Twitter accounts to share frustration.
Brands looking to break through the blogosphere nowadays need a good pitch, some luck ... and maybe a little bacon.
A rogue JetBlue flight attendant's explanation that an uncooperative passenger caused him to melt down and slide down a parked plane's emergency chute may not hold water, the airline says in an internal memo.
For BP, a company that’s had a helluva time getting a “cup” on the Gulf of Mexico oil gusher it is responsible for, it’s now connected to another cup, the BP Crosstown Cup in Chicago. And it's a strikeout for the oil producer.