Nate and Vanessa Quigley were in a position no entrepreneur ever wants to be in: They had personally invested "several hundred thousand" dollars in a company that was failing.
The duo's start-up, a family memory and photo sharing platform, just wasn't catching on. And only after they tweaked the company's business model, did it begin to generate traction.
"We literally had the wandering around the kitchen at 3 o'clock in the morning because you can't sleep because you don't know what to do and you think you're going to lose all of your investors' money. That's where we were," Nate said.
The couple knew they wanted to start a business to help people organize and share memories, but it took them two "pivots" or versions of the company to find an idea that clicked. Along the way, their start-up Folk Story would morph into Just Family and then into Chatbooks.