Keeping millennials happy and committed to their work often eludes even the best managers.
But cloud-based accounting company FreshBooks, located in Toronto, Canada, seems to be getting closer to cracking the code.
Of its 260 employees, 74 percent are millennials, which the company defines as those born after 1981. Of particular note, the customer service team is primarily made up of millennials and has a 93 percent retention rate. And this year, FreshBooks was ranked as the best medium-sized company to work for in Canada by the Great Place to Work Institute Canada.
What's the secret to not only keeping millennials happy, but doing so in the traditionally uncool field of accounting? It starts with your messaging.