The hoodie is the dress code of the irreverent and the creative. It's the wardrobe centerpiece for the functionally fashion forward. And it's catnip for crowdfunders.
There's a burgeoning crew of crowdfunding campaigns that have each raised more than a million dollars on Kickstarter for some new take on the hoodie.
Jack Bronstein, founder of New York City-based menswear brand Flint and Tinder, which has since been acquired by men's online retailer Huckberry, raised more than $1 million for his 10-Year Hoodie back in 2013.