"Entrepreneur" is an incredibly powerful word. Many people, especially those for whom the corporate world is anathema, can't imagine being anything but an entrepreneur.
Unfortunately for many people who dream of owning their own business, "entrepreneur" is also an intimidating word.
Why? If we play word association and I say, "entrepreneur," for some the first thing that comes to mind is a success story. If you're old school, maybe you picture Kroc, Walton, or Knight. Or maybe you skew a little younger and see the smiling face of Branson, Bezos, Gates, or Cuban. Or maybe you go more recent and Page, Brin, Cuban or Zuckerberg pops to mind.
Or maybe the first thing you see is "Jobs," since Steve transcends nearly every generational and socio-economic divide.
But then again, the first thing you think of could be something from the opposite end of the success spectrum. You might picture pulling an endless string of eighteen-hour days while living on Ramen noodles, the breakfast, lunch, and dinner of entrepreneurial champions. Or you might picture all the lean months and years of hardship and sacrifice and maxed-out credit cards as you struggle to create a business no one believes in but you ... and sometimes, in your worst moments, not even you.