TomboyX founder Fran Dunaway has been called a tomboy for as long as she can remember. The 56-year-old said she embraces the label. She even made it the name of her apparel line.
"It comes from deep within," Dunaway told NBC Out. "It's a part of you that is very much about being authentically you and being the person that is brave and strong and wants to take on the world and [be] unapologetic about who you are."
A former producer who lives in Seattle, Dunaway could never find clothes she liked in the women's section. She said her wife, Naomi Gonzalez, got tired of her complaining.
"One of her questions early on was, 'Well, how hard can it be to start a clothing line?' So off we went," Dunaway said.
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The duo launched a Kickstarter campaign in 2013 to get their apparel line started. They initially focused their efforts on creating shirting for women who preferred more masculine clothes.