In 2015, Three Jerks Jerky co-founders Jordan Barrocas and Daniel Fogelson went on "Shark Tank" seeking $100,000 in funding for 15 percent of their business.
"We make filet mignon beef jerky," Barrocas, 32, tells CNBC Make It. "It melts in your mouth. It's not the really tough, hard, chewy jerky."
They started the business in his kitchen by making tasty jerky for themselves, and later took it to Kickstarter. And in the beginning there was a third co-founder, but not anymore.
He was "a little too much of a jerk," Barrocas says on the "Shark Tank" episode.
The pitch from Barrocas, who has an MBA but was a newbie entrepreneur, and Fogelson won over John. He beat out three other interested sharks to make the deal.
"My mother used to say there are two things, you can never have too much hot sauce or beef jerky in the house," John says in the episode. "I like this."
After going on "Shark Tank," online sales spiked. Within three months, sales hit $1.4 million, or over 150,000 bags of jerky.
"The night we aired, we sold a quarter of a million dollars," according to Barrocas.
But 1000 percent growth also presented difficulties for the small business.
"It was extreme," Barrocas tells CNBC Make It. "With hyper-growth, there is a lot of challenge. Good problem, but challenges nonetheless."
It's one place John has been able to help, hooking up the co-founders with Rastelli Foods Group, an operating company that now processes the jerky.
"That has been very beneficial to our business," Barrocas says.
Now, Three Jerks Jerky is focusing on new growth with brick and mortar retailers.
"We launched grocery distribution for the product one year ago, and since then, we are now in over 2,000 new stores," he says, like Publix, Safeway-Albertsons and ShopRite. "We're probably looking at 300 percent growth this year."
As for "Shark Tank," Barrocas would recommend it to any entrepreneur.
"It is by far the coolest thing that I have ever done," he says. But "it takes a lot of work — more work than one would really think."