When you get invited to Sir Richard Branson's private paradise known as Necker Island, you don't say no. I was lucky enough to spend five nights with him as part of a group of entrepreneurs called 'Change Makers Rule Breakers' during the last week of May.
I've been long fascinated with Sir Branson. He's one of the most famous personas in the business world, and beyond that an expert in crafting his public persona. To have an opportunity to be up close to him was a good chance to play undercover reporter and so I took a few questions from my friends to add to my list as well.
Mostly, their questions were like, 'What is he like in person?' 'What tricks can be learnt about brand-building?' And how people-centric is The Virgin Group in reality versus reputation.
Personally, I also wanted to see what could be learned from the 30 other entrepreneurs who were going to be on the island.
And finally, I wanted to experience how Necker Island has been developed, since I'm involved in the launch of a similar project in Asia called Bawah Island.