A sure sign that watchmakers are changing their ideas about online sales is the debut of Skolorr.com, an online marketplace for independent artisans and brands.
"We're acting like a matchmaker," said Sky Sit, founder of the London-based site, which went live in July. "A lot of independent watchmakers don't have enough margin to pay for advertising or resources to get out to customers. We need to inspire the younger generation."
Skolorr.com now features 20 artisans and brands, including such well-regarded names as MB&F,Czapek & Cie, DeWitt, Fiona Krüger Timepieces and Manufacture Royale. Prices begin at 1,825 euros ($2,170), for a steel dress watch by Olivier Jonquet, and top out at €197,400, for a tourbillon chiming jump-hour wristwatch by AkriviA. Skolorr handles payments — using currency-conversion technology that factors in tax and customs duties — but each brand handles its own fulfillment.