At CaliBurger in Pasadena, California, the future is real: Customers can cash out their order by smiling at a screen.
"To our knowledge, this is the first time in America that customers in a retail environment can pay without needing a physical or digital wallet," says John Miller, CEO of Cali Group, the parent company for CaliBurger, in a statement.
At the end of 2017, Cali Group piloted the face-based recognition technology for customers to log in to their loyalty accounts and order on large-scale touchpad kiosks at the Pasadena CaliBurger.
The more comprehensive technology, allowing face-based recognition for payment, was available to the public for the first time on Tuesday at the same location.
"The positive customer reaction to face based loyalty login at the kiosks encouraged us to quickly deploy face based payments at the kiosks," Miller says.
Don't miss out! Stop by @NEC Booth #3153 and see how @CaliBurgerusa is using our facial recognition technology to enhance their #customer loyalty program by using AI-enabled self-ordering kiosks. #NRF2018
Now a customer can go to the restaurant, smile at the camera in the ordering kiosk to open their loyalty account, place their order on the touchpad and then pay with a second smile for the camera. For now, a customer will also have to enter the three-digit CVV security code from their credit card to process the transaction.
Eventually, when the AI-powered, face-based recognition software has a proven track record, CaliBurger wants to eliminate the use of the security code.
CaliBurger aims to roll out the AI-powered face payment technology to additional locations in Seattle and then in the Maryland and Washington D.C. area. Currently, CaliBurger has 40 locations, stretching from Mexico to China and Saudi Arabia to Sweden. The plan is to enable the technology all across the globe in the next 12 months.