President and CEO Patrick Doyle turned the chain around so successfully by heeding the public's criticisms and making better pizza. But, more importantly, hefocused on digital innovation and amped up delivery service. Domino's now employs more people in their IT department than anywhere else in the company, and over half of their sales come from digital platforms.
"With Domino's AnyWare, pizza can now be ordered through a variety of platforms, including Google Home, Amazon's Echo, Facebook Messenger, a smart TV, an Apple or Android smartwatch, a connected car, by texting, or by tweeting," notes The Motley Fool.
The company made ordering a pizza as simple as choosing a pizza emoji.
If that wasn't enough, Domino's also managed to recently land the long-haired "Stranger Things" stud Joe Keery as a spokesperson. He's featured in a commercial recreating the running home-scene in the '80s hit "Ferris Bueller's Day Off." Only, in this case, Keery isn't trying to beat his parents home; he is trying to beat the pizza he is tracking on his phone, because you can also do that now.
Domino's stock has demonstrated consistent growth for years, and Doyle is continuously looking for opportunity to grow further, he told the Los Angeles Times, even if it means taking risks, such as when they added voice ordering to their app three years ago.
"That's the sort of thing that's not going to generate a fast return, but that's part of how you stay ahead of the market," he said.
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This is an updated version of a previously published article.