Thousands of shoppers in search of heavily discounted items will flock to Amazon on Prime Day, which kicks off July 16 at 3 p.m. ET. This year's event will be the longest ever, with deals running for 36 hours.
The e-commerce giant, which is by far the most visited online retailer among U.S. consumers, is hailed for its sizable product selection and fairly low prices, and now established brick-and-mortar retailers are feeling pressure to compete in one of the few ways they can — through price matches.
Here are ten brick-and-mortar stores that will match lower prices found on Amazon: