The process takes just three minutes.
"I provide three appropriate names for the parent to choose from and I encourage them to involve their friends and family in this decision," said Jessup.
Initially, Jessup provided the service for free. But after naming 162,000 babies, she introduced a fee of 60 pence (79 cents).
At the time of writing, the site has named 677,929 babies. By CNBC Make It's estimations, that amounts to revenues of £309,557.40 (around $407,443).
Jessup noted in an interview with news.com.au that those earnings have gone toward paying her university fees, investing in property and, of course, paying back her father's loan — with interest.
As for the website, it is largely self-sufficient, requiring just a small team in China to manage its technical operations.
"I still update the database each month, but the business is fully automated, allowing me to focus full-time on my studies," said Jessup, who is studying social anthropology at the London School of Economics.
Beau said she is currently in negotiations with a company who "shares my vision for Special Name" and wishes to purchase the business. Meanwhile, she plans to use the experience for future business endeavors.
"I hope to use what I have learned from Special Name so that I can add value to other businesses," said Jessup.
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