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A man walks past the brand logo of Alphabet Inc's Google outside its office in Beijing, China, August 8, 2018.

Earnings season can bring heightened volatility to the markets, and this time it's showing no sign of slowing down.

In tumultuous times like these, short-term bets can be dangerous. Instead, investors may better withstand the turbulence by taking a long-term perspective. 

In this article