Charitable Pornhub offering college scholarship

PornHub wants to pay for your tuition
PornHub wants to pay for your tuition   

For students seeking to make some extra bucks to pay for tuition, Pornhub may be able to help. The adult video website is offering a $25,000 scholarship to a legal age college student who likes making others happy.

The rules are simple. Applicants need a 3.2 GPA, an essay answering the question "How do you strive to make others happy?" and an up to five-minute video that "elaborates on the good work you do and anything else you might want to say."

But, get your mind out the gutter: While the website features porn, those who are seeking a future career with the company need not apply. That's right: Pornhub is simply judging applicants for their hearts and minds.

"We will not seriously consider anyone if they include explicit material in the video," Pornhub Vice President Corey Price said via email. "We are not looking for that whatsoever. I want to make that abundantly clear."

Price said that it decided to offer the scholarship in honor of its newly launched charity, Pornhub Cares, after discovering most of its viewers were between the ages of 18 to 25. It saw this as a way to give directly back to the millennial community.

"Pornhub Cares is a compilation of Pornhub's past, present and future philanthropic initiatives," he said. "The Pornhub Cares Scholarship aligns with our trajectory here at Pornhub, which is firmly set on providing happiness and opportunity through the worldwide community we have established. It's about giving back and providing our fans with life changing experiences/opportunities."

Charity has proven to be a way to reach disillusioned millennials. A survey by online publication Elite Daily and consulting firm Millennial Branding showed three-fourths of the age group said it was "either fairly or very important that a company gives back to society instead of just making a profit." Companies ranging from Unilever to Patagonia are dedicating their resources towards non-profit initiatives.

While the scholarship is new, this isn't the first time Pornhub has engaged in philanthropic activities. It filmed a PSA called "Save the Balls" in April, which coincided with Testicular Cancer Awareness Month, as well as offered a donation incentive to those who watched breast-themed clips during Breast Cancer Awareness Month in 2012.

Sure, all the names of the campaigns were double entendres, but the company said its intentions were pure. It ended up donating $75,000 during the "Save the Boobs" campaign to cancer charities and research organizations.

Not everyone is a fan of Pornhub's charitable efforts.The National Center on Sexual Exploitation (NCOSE) said in a statement that the scholarship was a "blatant attempt to exploit economically vulnerable young people" and get the mainstream to accept the porn industry.

"If Pornhub truly cared about disadvantaged youth, they could give away scholarship money without exploiting thousands of teenagers," said NCOSE Executive Director Dawn Hawkins said in an emailed statement.

"Pornhub is clearly using this so-called scholarship opportunity to fuel their own industry, where the number 1 search term in porn is 'teen.' While the application rules for this scholarship do not specifically prescribe that the video submission be pornographic, the fact that applicants must be 18 years of age makes Pornhub' s motives quite obvious. This company is built upon a legacy of exploitation, and it is no more charitable in mind than a tobacco company that offers a scholarship to whichever teen can smoke the most of its brand-name cigarettes."

Despite the backlash, Price said that the company is welcoming all applicants, regardless if they're a human sexuality major or are leaning towards mechanical engineering.

"Come one, come all," he said. "We are open to all applicants, regardless of major."