PARIS, Aug 27- Advertising agency Havas saw 5.5 percent growth in like-for-like sales in the second quarter driven by North America and Europe, outpacing larger rivals such as WPP and Publicis. "I remain confident in the long-term prospects for the global economy, and for Havas this year will continue to be a good one," Bollore said. Havas only has one contract, with...» Read More
Nevada man faces three years in prison and $250,000 in fines for spamming Facebook users.
Judge dismisses false advertising claims against Jim Beam bourbon.
Recent numbers suggest that not only has this air pressure ordeal not damaged Tom Brady's standing with fans, it may have heightened it.
A female libido drug Addyi has been approval. Does that mean feminine versions of those classic Viagra ads? Probably not. Here's why.
Media stocks have been tanking on concerns that ad dollars are moving online. But the shift brings another problem: The growth of ad blocking.
The troubles surrounding Subway's spokesman Jared Fogle couldn't have come at a worse time, USAT reports.
YouTuber Calum McSwiggan and Damian Collier, SVP of business affairs & enterprise at Rightster, explains why Millennials are looking for a personal angle works for advertisers targeting Millennials.
Former Subway spokesman Jared Fogle may be near a plea deal with prosecutors amid an ongoing child pornography investigation.
Online stock trading should be commission-free, says Gijs Nagel, and here's how financial firms can do it and still make a profit.
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Brands are stepping up apparel functionality to meet public demand. At the same time, women still want fashionable items.
A Japanese sports drink will be the first product advertised on the surface of the moon. GlobalPost reports.
KFC has another new spokes-Colonel.
Companies that repurpose waste into different products are using their stories as a marketing tool to reach millennials.
Casper is trying to upend the mattress industry through online sales, but its ad team is finding inroads offline on subways and taxis.
SAN FRANCISCO, Aug 11- Amazon.com Inc quietly shuttered a pay-per-click advertising program that allowed businesses to divert traffic from the retailer's platform to their own websites on Tuesday, saying it would permanently discontinue the program in October. "Our customers performed really well with it because it provided a middle ground of being able to...
Sports leagues such as the NFL and MLB are relying on online user generated content for their marketing campaigns.
As it enters its 2nd decade, can YouTube—and some of the stars that made their name on the platform—be as big a hit on mobile?
Big media's strategies for adapting to the fast-growing over-the-top service model could be making their troubles worse.
Brian Steinberg, Variety senior TV editor, provides perspective on the future of television's ecosystem.