Digital production companies heading to TV for bigger ad budgets and larger audiences. And, networks want them.» Read More
Twitter announced it has 100,000 active advertisers, up 74 percent since November. CNBC's Julia Boorstin reports Twitter is expanding its self-service ad platform to the rest of the world.
Twitter says it will expand its self-service ad platform from 33 countries to the rest of the world.
Dan Ives, FBR Capital Markets shares his thoughts on Apple's plans to enable ad blocking software in its Safari browser.
Online ad blocking is on the rise and is expected to cost the industry $22 billion in revenue. CNBC's Julia Boorstin takes a look at those company's poised to lose out and those set to cash in.
PARIS, Aug 27- Advertising agency Havas saw 5.5 percent growth in like-for-like sales in the second quarter driven by North America and Europe, outpacing larger rivals such as WPP and Publicis. "I remain confident in the long-term prospects for the global economy, and for Havas this year will continue to be a good one," Bollore said. Havas only has one contract, with...
Data-crunching ad agencies help candidates target the right voters in the right spaces—including your specific television set.
LONDON, Aug 26- Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target after solid first-half demand in mature countries helped to offset a slowdown in China. WPP, which handles the advertising needs of brands such as Ford and Unilever through agencies including JWT and Ogilvy& Mather, posted...
Martin Sorrell, CEO of WPP, discusses his company's half-year results and provides an insight into the growth of emerging markets, including China.
Nevada man faces three years in prison and $250,000 in fines for spamming Facebook users.
Judge dismisses false advertising claims against Jim Beam bourbon.
Recent numbers suggest that not only has this air pressure ordeal not damaged Tom Brady's standing with fans, it may have heightened it.
A female libido drug Addyi has been approval. Does that mean feminine versions of those classic Viagra ads? Probably not. Here's why.
Media stocks have been tanking on concerns that ad dollars are moving online. But the shift brings another problem: The growth of ad blocking.
The troubles surrounding Subway's spokesman Jared Fogle couldn't have come at a worse time, USAT reports.
YouTuber Calum McSwiggan and Damian Collier, SVP of business affairs & enterprise at Rightster, explains why Millennials are looking for a personal angle works for advertisers targeting Millennials.
Former Subway spokesman Jared Fogle may be near a plea deal with prosecutors amid an ongoing child pornography investigation.
Online stock trading should be commission-free, says Gijs Nagel, and here's how financial firms can do it and still make a profit.
Brands are stepping up apparel functionality to meet public demand. At the same time, women still want fashionable items.
A Japanese sports drink will be the first product advertised on the surface of the moon. GlobalPost reports.
KFC has another new spokes-Colonel.