Advertising agencies are using AI to create better ads, and one day machines may understand people better than they do themselves.
*Posts 2nd straight drop in quarterly revenue on China ad curbs. BEIJING, Feb 24- Baidu Inc's revenue fell for a second straight quarter, hurt by a government crackdown on healthcare advertising, but the internet search giant expects a rebound this year as it retools to find growth outside its core ad business. "We believe that the impact of these initiatives is...
The company announced in-stream ads on Facebook Live, as well as an expansion of video ad offerings for its Audience Network.
Suggestions to buy something or make a reservation will be injected into conversations on Messenger, The Information reported.
Snapchat, known for its disappearing photo messages, is competing with traditional media for advertising dollars.
At its roadshow this week, Snapchat is trying to convince investors that advertising revenue is king, FT reports.
Influencers are often cheaper than traditional celebrities and tap into elusive audiences, but they can also be a big risk for brands, the New York Times reports.
Shelina Janmohamed, author of Generation M:Young Muslims Changing the World, talks about how being faithful and modern go together for some millennials.
A video shows Snap employees sitting on the floor in a circle, passing around sticks and drums.
Chief financial officer Drew Vollero says in the roadshow video that the economic model "is not complicated."
Feb 16- Ralph Lauren Corp named a Vice Media executive to the newly created role of chief marketing officer and hired Tom Ford International's chief operating officer as a brand president, weeks after the surprise resignation of CEO Stefan Larsson. Jonathan Bottomley, most recently the chief strategy officer at Vice Media's in-house advertising agency,...
The social media giant will debut a new feature, extending its network to recruiters and job seekers.
Artificial intelligence is everywhere and disrupting pretty much every major industry you can think of.
Feb 15- Ad agency owner MDC Partners Inc said on Wednesday Goldman Sachs Group Inc would invest $95 million and get a seat on its board, sending its shares up about 30 percent. As of Sept. 30, the company had total liabilities of $2.09 billion and total assets of $1.6 billion. Bradley Gross, a managing director in the merchant banking division of Goldman Sachs, will join...
Verizon is close to announcing a revised takeover deal with Yahoo that will cut the price slightly, sources said.
The debate over ads on highways strikes between commercialism and driver safety, USA Today reports.
CNBC's Julia Boorstin reports on Facebook's commitment to audits by the Media Rating Council and better transparency on ad impressions.
The agreement comes after several instances over the past year where Facebook said it had misreported key metrics for its ads.
Feb 10- Advertising firm Interpublic Group of Cos Inc reported a 3.1 percent rise in quarterly revenue on Friday, as businesses in the United States continued to spend more on advertising. The company said net income attributable to shareholders rose to $317.6 million, or 78 cents per share, in the fourth quarter ended Dec. 31, from $260.3 million, or 63 cents per...
*Posts Q2 adjusted EPS of $0.19 vs estimates of $0.18. The company's news and information business, which includes the Wall Street Journal and the Times in London, has been suffering from lower ad sales as readership dwindles, with readers opting for free news on websites and mobile apps. Revenue in the business fell nearly 7 percent to $1.30 billion in the second...