GO
Loading...

Enter multiple symbols separated by commas

Media Advertising

More

  • Inside the business of being a YouTube star Friday, 24 Jul 2015 | 2:53 PM ET
    YouTube personalities Anthony Padilla, left, and Ian Hecox, better known as Smosh, attend the premiere of “Smosh: The Movie” in Westwood, Calif., July 22, 2015.

    YouTube stars Smosh are part of a growing group of self-starters using their online influence to make money from digital advertising.

  • This is the future of TV: Frontier Exec Friday, 24 Jul 2015 | 9:34 AM ET
    Maggie Wilderotter, Frontier Communications Executive Chairman.

    Cable companies must adapt to cord cutting or they'll watch their business slip away, Frontier Communications' Maggie Wilderotter says.

  • Advertising's digital challenge: Sir Martin Sorrell Friday, 24 Jul 2015 | 6:23 AM ET
    Advertising's digital challenge: Sir Martin Sorrell

    Sir Martin Sorrell, WPP CEO, shares his thoughts on the future of advertising as more ad dollars are spent in the digital space. Also Sorrell weighs in on Nikkei's acquisition of the Financial Times.

  • Summer movie word of mouth gets social media twist Thursday, 23 Jul 2015 | 12:54 PM ET
    Actress Cara Delevingne attends the 'Paper Towns' New York Premiere at AMC Loews Lincoln Square on July 21, 2015 in New York City.

    To promote “Paper Towns,” 20th Century Fox is relying on word of mouth online with the help of social media super users.

  • Do sex and violence sell? No, says psychologist Thursday, 23 Jul 2015 | 9:41 AM ET
    A man walks past an American Apparel store on June 19, 2014 in New York City. American Apparel's board has voted to remove the company's controversial CEO, Dov Charney.

    The old saying that “sex sells” has justified adding spice to advertising for decades. But a new study says sex and violence don't sell.

  • LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. Shares in DMGT fell 8.5 percent to a four-month low of 850.5 pence at 0718 GMT after it joined rivals Trinity Mirror and Johnston...

  • Publicis trims full-year sales outlook Thursday, 23 Jul 2015 | 2:32 AM ET

    Advertiser Publicis cut its 2015 sales forecast, warning that tougher conditions in the UK may dampen the improvement seen in the first half.

  • LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. The market expects the Daily Mail& General Trust to report revenues between 1.82 billion pounds and 1.93 billion pounds and...

  • They're selling what?! Retailers' biggest blunders Wednesday, 22 Jul 2015 | 11:16 AM ET
    PacSun upside down U.S. flag T-shirt upsets Memorial Day shoppers.

    Click through to see some of retail's biggest gaffes over the years.

  • July 21- Yahoo Inc forecast lower-than-expected revenue for the current quarter as it struggles to revive its core online advertising business and spends more to attract users to its websites. Yahoo has been developing content for its mobile platform to drive user engagement and ad sales as its core online advertising business struggles in the face of stiff...

  • July 21- Yahoo Inc reported a lower-than-expected profit, hurt by higher spending to attract users to its websites to better compete with Google Inc and Facebook Inc.. Shares of Yahoo fell 2 percent to $38.78 in after-market trading on Tuesday. Yahoo has been developing content for its mobile platform to drive user engagement and ad sales, as its core online...

  • Bratz says toy commercial is no longer enough Tuesday, 21 Jul 2015 | 2:14 PM ET
    Bratz dolls on social media?

    Bratz is trying to stage a comeback after a decade, relying heavily on online and mobile content, where kids play these days.

  • July 21- Omnicom Group Inc, the biggest U.S. advertising company, reported quarterly revenue that beat analysts' average estimate, helped by a rise in spending in North America. Omnicom, whose clients include Apple Inc, McDonald's Corp and Adidas, said a strong dollar reduced worldwide revenue by 7.1 percent, lower than the 7.5 percent it forecast in April.

  • Is Gawker’s story removal a dangerous precedent? Monday, 20 Jul 2015 | 12:49 PM ET
    Nick Denton, Gawker Media

    Analysts fear Gawker's decision to take down a controversial post may signal the decline of editorial independence.

  • Google steps up ad game with striking YouTube stats Monday, 20 Jul 2015 | 12:15 PM ET

    In 2015's second quarter, the number of advertisers investing in video ads on YouTube rocketed by 40% compared to the year before, according to Google.

  • Advertisting spending is up Monday, 20 Jul 2015 | 11:00 AM ET
    Advertisting spending is up

    Advertising spending showed modest overall Q2 growth, according to Standard Media Index.

  • YouTube the best place for talent? Friday, 17 Jul 2015 | 3:20 PM ET
    YouTube the best place for talent?

    Discussing growth at YouTube, and how YouTube stars make money, with Mark Bergen, Re/code, and Sarah Penna, Awestruck Network.

  • Why Google will score more earnings beats: Analyst Friday, 17 Jul 2015 | 12:15 PM ET
    Google stock priced displayed at Nasdaq

    Increasing revenue and falling expenses provide the recipe for more good news in future Google earnings, Victor Anthony told CNBC.

  • How Reddit's infighting may affect its ad business Friday, 17 Jul 2015 | 9:44 AM ET
    Reddit co-founder Alexis Ohanian, left, and TechCrunch co-editor Alexia Tsotsis appear onstage during TechCrunch Disrupt NY 2015 in New York.

    Outrage by Reddit users that led to the ousting of CEO Ellen Pao shows how it can be a volatile place for brands.

  • Aging baseball seeks its elusive 'cool factor' Sunday, 12 Jul 2015 | 11:09 AM ET
    Toronto Blue Jays’ Kevin Pillar dives safely into home past Philadelphia Phillies’ catcher Cameron Rupp during the sixth inning of a spring training baseball game in Dunedin, Fla., March 31, 2015.

    Baseball is financially strong, but what does the future hold for the sport as its fans get increasingly older?