Brands are beginning to rely more heavily on digital advertising through mobile to bring people to their stores.» Read More
The super PAC behind John Kasich is spending $2.5 million on attack ads against Trump in New Hampshire. Will they work?
Companies show support online during times of crisis like the violence in Paris. But, the public is increasingly skeptical of their actions.
SAN FRANCISCO, Nov 20- Snapchat, maker of a free mobile app that lets users send videos and messages that disappear in seconds, is struggling to gain traction with advertisers, fueling investor concern that its $16 billion valuation isn't justified by a business that hasn't yet shown it has a steady source of income. Even in a world where upwards of 140 private...
Nov 19- Activist investor Starboard Value LP asked Yahoo Inc to drop plans to sell its stake in Alibaba Group Holdings Ltd, citing a significant risk of taxes on the sale. Yahoo's current net cash holding and the funds raised from a sale of the ad business could be returned to shareholders through buybacks and dividends, Starboard said in a letter it sent Yahoo on...
Dr. Arthur Caplan, and Dr. Devi Nampiaparampil discuss whether banning direct-to-consumer drug ads is a good or bad idea.
CNBC's Meg Tirrell reports the American Medical Association has called for a ban on direct-to-consumer prescription drug ads.
A new report claims that several top banks are unwittingly part of a botnet that creates fake ad views.
GIFs are becoming the new language of millennials. Riffsy CEO David McIntosh, the creator of the GIF Keyboard for mobile, tells CNBC how GIFs can be used for more than just entertainment.
MINNEAPOLIS— Minneapolis ad man Pat Fallon, whose upstart firm once led campaigns for luxury automakers BMW and Porsche, has died at age 70, his company said. Originally called Fallon McElligott Rice, the Minneapolis agency was founded during the 1981 recession. Current clients include Arby's, H&R Block, Loctite, Old El Paso, Starz, Under Armour and VH1.
Brands are using psychological techniques such as games and experiential marketing to chance perception and build affinity.
FanDuel has reportedly filed suit against the New York attorney general's office to keep the games going, with CNBC's Eric Chemi. Tom Griffiths, FanDuel co-founder, spoke out at the protest.
Ad execs aren't taking the threat of ad-blocking software seriously and that's a mistake, says this LinkedIn executive.
With the Internet becoming more visual, brands think this is future of search is being able to identify items in images without words.
Marketers are latching onto meme-worthy holidays like Movember to help promote their causes and gain a social presence.
A new Forrester report predicts privacy will hit a tipping point in 2016.
Facebook ticks off the three boxes advertising customers care about most, James Cakmak tells CNBC.