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Media Advertising


  • Twitter's push for growth Wednesday, 2 Sep 2015 | 10:03 AM ET
    Twitter's push for growth

    Twitter announced it has 100,000 active advertisers, up 74 percent since November. CNBC's Julia Boorstin reports Twitter is expanding its self-service ad platform to the rest of the world.

  • Twitter goes global with self-service ads Wednesday, 2 Sep 2015 | 9:00 AM ET
    Twitter headquarters in San Francisco.

    Twitter says it will expand its self-service ad platform from 33 countries to the rest of the world.

  • Apple to unveil ad blocking Tuesday, 1 Sep 2015 | 7:53 AM ET
    Apple to unveil ad blocking

    Dan Ives, FBR Capital Markets shares his thoughts on Apple's plans to enable ad blocking software in its Safari browser.

  • Ad blocking on the rise Tuesday, 1 Sep 2015 | 7:52 AM ET
    Ad blocking on the rise

    Online ad blocking is on the rise and is expected to cost the industry $22 billion in revenue. CNBC's Julia Boorstin takes a look at those company's poised to lose out and those set to cash in.

  • PARIS, Aug 27- Advertising agency Havas saw 5.5 percent growth in like-for-like sales in the second quarter driven by North America and Europe, outpacing larger rivals such as WPP and Publicis. "I remain confident in the long-term prospects for the global economy, and for Havas this year will continue to be a good one," Bollore said. Havas only has one contract, with...

  • Think your vote's secret? Your juice is a snitch Thursday, 27 Aug 2015 | 10:37 AM ET
    How grapefruit juice helps politicians reach the right voters.

    Data-crunching ad agencies help candidates target the right voters in the right spaces—including your specific television set.

  • LONDON, Aug 26- Britain's WPP, the world's biggest advertising company, said it was on track to hit its demanding full-year sales target after solid first-half demand in mature countries helped to offset a slowdown in China. WPP, which handles the advertising needs of brands such as Ford and Unilever through agencies including JWT and Ogilvy& Mather, posted...

  • WPP sees more sales growth in mature economies Wednesday, 26 Aug 2015 | 2:10 AM ET
    WPP sees more sales growth in mature economies

    Martin Sorrell, CEO of WPP, discusses his company's half-year results and provides an insight into the growth of emerging markets, including China.

  • FB spamming not just annoying, it's illegal Tuesday, 25 Aug 2015 | 10:00 AM ET
    FB spamming not just annoying, it's illegal

    Nevada man faces three years in prison and $250,000 in fines for spamming Facebook users.

  • Jim Beam maintains 'handcrafted' ads Tuesday, 25 Aug 2015 | 8:00 AM ET
    Jim Beam maintains 'handcrafted' ads

    Judge dismisses false advertising claims against Jim Beam bourbon.

  • How much will the sidelines cost Tom Brady? Sunday, 23 Aug 2015 | 1:00 PM ET
    Tom Brady during the Super Bowl last February.

    Recent numbers suggest that not only has this air pressure ordeal not damaged Tom Brady's standing with fans, it may have heightened it.

  • Sexy ads for women's libido drug? Maybe not yet Saturday, 22 Aug 2015 | 9:00 AM ET
    Sprout Pharmaceuticals CEO Cindy Whitehead holds a bottle for the female sex-drive drug Addyi.

    A female libido drug Addyi has been approval. Does that mean feminine versions of those classic Viagra ads? Probably not. Here's why.

  • Could ad blockers wreck online media's revenue? Friday, 21 Aug 2015 | 10:58 AM ET
    Internet advertising

    Media stocks have been tanking on concerns that ad dollars are moving online. But the shift brings another problem: The growth of ad blocking.

  • Subway in trouble before Jared mess Wednesday, 19 Aug 2015 | 7:26 PM ET
    Subway's Simple $6 Menu

    The troubles surrounding Subway's spokesman Jared Fogle couldn't have come at a worse time, USAT reports.

  • Why Millennials want a ‘personal’ side to advertising Wednesday, 19 Aug 2015 | 3:45 AM ET
    Why Millennials want a ‘personal’ side to advertising

    YouTuber Calum McSwiggan and Damian Collier, SVP of business affairs & enterprise at Rightster, explains why Millennials are looking for a personal angle works for advertisers targeting Millennials.

  • Former Subway rep Jared nears plea deal: Report Tuesday, 18 Aug 2015 | 6:16 PM ET
    Jared Fogle

    Former Subway spokesman Jared Fogle may be near a plea deal with prosecutors amid an ongoing child pornography investigation.

  • Commission-free trades? Yes, it could happen Tuesday, 18 Aug 2015 | 3:29 PM ET
    Day Trader

    Online stock trading should be commission-free, says Gijs Nagel, and here's how financial firms can do it and still make a profit.

  • 'Athleisure' forces brands to think function, form Tuesday, 18 Aug 2015 | 10:40 AM ET
    Women in athletic wear.

    Brands are stepping up apparel functionality to meet public demand. At the same time, women still want fashionable items.

  • This drink bought an ad on the surface of the moon Tuesday, 18 Aug 2015 | 10:17 AM ET
    A Japanese drink company plans to put a can of Polcari Sweat on the moon.

    A Japanese sports drink will be the first product advertised on the surface of the moon. GlobalPost reports.

  • A new Colonel for KFC Monday, 17 Aug 2015 | 8:00 AM ET
    Actor/Comedian Norm MacDonald becomes KFC's new Colonel Sanders.

    KFC has another new spokes-Colonel.