Growing concerns over consumer data privacy online are leading to the rise of more "dark social" apps and ad-blocking services.» Read More
The online and social media fan convention allows brands to get in front of Gen Z and millennials with their marketing.
YouTube stars Smosh are part of a growing group of self-starters using their online influence to make money from digital advertising.
Cable companies must adapt to cord cutting or they'll watch their business slip away, Frontier Communications' Maggie Wilderotter says.
Sir Martin Sorrell, WPP CEO, shares his thoughts on the future of advertising as more ad dollars are spent in the digital space. Also Sorrell weighs in on Nikkei's acquisition of the Financial Times.
To promote “Paper Towns,” 20th Century Fox is relying on word of mouth online with the help of social media super users.
The old saying that “sex sells” has justified adding spice to advertising for decades. But a new study says sex and violence don't sell.
LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. Shares in DMGT fell 8.5 percent to a four-month low of 850.5 pence at 0718 GMT after it joined rivals Trinity Mirror and Johnston...
Advertiser Publicis cut its 2015 sales forecast, warning that tougher conditions in the UK may dampen the improvement seen in the first half.
LONDON, July 23- The publisher of the Daily Mail newspaper and website said it had seen a "marked deterioration" in the British print advertising market that would result in full-year results coming in at the lower end of expectations. The market expects the Daily Mail& General Trust to report revenues between 1.82 billion pounds and 1.93 billion pounds and...
Click through to see some of retail's biggest gaffes over the years.
July 21- Yahoo Inc forecast lower-than-expected revenue for the current quarter as it struggles to revive its core online advertising business and spends more to attract users to its websites. Yahoo has been developing content for its mobile platform to drive user engagement and ad sales as its core online advertising business struggles in the face of stiff...
July 21- Yahoo Inc reported a lower-than-expected profit, hurt by higher spending to attract users to its websites to better compete with Google Inc and Facebook Inc.. Shares of Yahoo fell 2 percent to $38.78 in after-market trading on Tuesday. Yahoo has been developing content for its mobile platform to drive user engagement and ad sales, as its core online...
Bratz is trying to stage a comeback after a decade, relying heavily on online and mobile content, where kids play these days.
July 21- Omnicom Group Inc, the biggest U.S. advertising company, reported quarterly revenue that beat analysts' average estimate, helped by a rise in spending in North America. Omnicom, whose clients include Apple Inc, McDonald's Corp and Adidas, said a strong dollar reduced worldwide revenue by 7.1 percent, lower than the 7.5 percent it forecast in April.
Analysts fear Gawker's decision to take down a controversial post may signal the decline of editorial independence.
In 2015's second quarter, the number of advertisers investing in video ads on YouTube rocketed by 40% compared to the year before, according to Google.
Advertising spending showed modest overall Q2 growth, according to Standard Media Index.
Discussing growth at YouTube, and how YouTube stars make money, with Mark Bergen, Re/code, and Sarah Penna, Awestruck Network.
Increasing revenue and falling expenses provide the recipe for more good news in future Google earnings, Victor Anthony told CNBC.
Outrage by Reddit users that led to the ousting of CEO Ellen Pao shows how it can be a volatile place for brands.