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LONDON, April 28- A step up in new business in the United States helped Britain's WPP, the world's biggest advertising company, to report first-quarter like-for-like net sales growth in line with forecasts. WPP, which handles the advertising for brands such as Ford and Unilever, said its key sales measurement rose by 3.2 percent, ahead of last year's rate and...
Sir Martin Sorrell, CEO of WPP, discusses the company's first quarter earnings and talks about the uncertainties facing businesses in the economy.
Sir Martin Sorrell, CEO of WPP, discusses the competition between advertisers and the role of technology in success.
Millennials are skeptical of ads. Digital media is trying viral products or blending in with users to get brand messages across.
Bob Peck of SunTrust listens in to Twitter's conference call on the Fast Money Red Phone and goes in depth on the social media company's earnings.
Jeremy Darroch, chief executive of Sky, explains why advertising on broadcast media is still an effective strategy for brands.
John Seifert, CEO of Ogilvy & Mather, talks about the importance of China as a global brand and what it represents.
April 22- Advertising company Interpublic Group of Companies Inc reported better-than-expected quarterly revenue as businesses in the United States boosted advertising budgets, helping soothe the impact of a strong dollar on overseas sales. Interpublic, one of the "big four" ad agencies along with bigger New York peer Omnicom Group Inc, Britain's WPP Plc and...
April 22- Advertising company Interpublic Group of Companies Inc reported better-than-expected quarterly revenue as businesses in the United States boosted their advertising budgets, helping to make up for the impact of a strong dollar. New York- based Interpublic, one of the "big four" ad agencies along with Omnicom Group Inc, Britain's WPP Plc and France's...
April 22- Advertising company Interpublic Group of Companies Inc reported a 3.9 percent rise in quarterly revenue as businesses in North America boosted their advertising budgets. Net income available to company's common stockholders was $5.4 million, in the first quarter ended March 31, from a loss of $1.8 million, a year earlier. Interpublic, one of the "big...
Ad agencies and the creative industries are an important part of the U.K. economy, but a vote to leave the European Union will impact them.
James Murphy, CEO of ad agency adam&eveDDB, talks about working with car maker Volkswagen following the emissions scandal.
James Murphy, CEO of adam&eveDDB, explains the importance of being part of the European Union to the advertising and marketing sector.
April 21- Google's parent Alphabet Inc missed Wall Street targets for first-quarter profit and revenue on Thursday as it spent more money to build traffic for its mobile advertising services. Alphabet's consolidated revenue rose to $20.26 billion from $17.26 billion, slightly below the $20.37 billion analyst consensus, according to Thomson Reuters...
Discussing Alphabet's earnings miss and the stock's drop in after hours trading with Kevin Landis of Firsthand Tech Value Fund, and Rob Sanderson of MKM Partners.
The candidates spent nearly $10 million on advertising before the New York primaries. Here's the breakdown.
More than a quarter of U.K. internet users will be using ad-blocking software by the end of next year, a new report suggested on Wednesday.
April 19- Yahoo Inc's first-quarter results beat Wall Street estimates by a hair but revenue dropped 11.3 percent, as the web-pioneer struggled to boost growth in the core online search and display advertising business that is in the processing of auctioning off. Revenue fell to $1.09 billion in the first quarter ended March 31, the first decline after four...
Facebook is exploring new ways for individual users to profit from their posts on the network, The Verge reports.
April 19- Omnicom Group Inc and Publicis, the world's No.2 and No.3 advertising agencies, reported higher quarterly revenue on Tuesday, boosted by spending in North America. Both companies get more than half of their revenue from North America, where ad spending is expected to get a lift from the Olympic Games in Brazil and the U.S. presidential election.