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Media Advertising


  • Verizon launches new mobile video service "go90" Thursday, 1 Oct 2015 | 12:10 PM ET

    Oct 1- Verizon Communications Inc launched its new mobile video app "go90" on Thursday, looking to corner market share in the mobile ad industry dominated by Google Inc and Facebook Inc.. The free, short-form video service will drive revenue from data usage and targeted advertising from well-known brands. Companies such as Netflix Inc and Hulu, which offer...

  • Verizon’s attempt to reach millennials Wednesday, 30 Sep 2015 | 2:08 PM ET
    Zoe Saldana

    Over-the-top service Go90 is slated to be a one-stop video shop. With such a wide range of ages within millennials, can Verizon pull it off?

  • Shop via YouTube videos Tuesday, 29 Sep 2015 | 5:25 PM ET
    Shop via YouTube videos

    CNBC's Julia Boorstin reports YouTube just unveiled a new feature for users to be able to shop more easily on YouTube, while watching videos.

  • The one group that can beat ad blockers, for now Tuesday, 29 Sep 2015 | 2:36 PM ET
    Millennial with smart phone

    Ad blockers don't seem to work as well on apps as they do on mobile browsers. Apps that handle all their own advertising, like Facebook, may benefit.

  • Facebook and TV can be complimentary: FB SVP Tuesday, 29 Sep 2015 | 11:50 AM ET
    Facebook and TV can be complimentary: FB SVP

    Carolyn Everson, Facebook SVP Global Marketing, gives an exclusive interview to CNBC's Julia Boorstin to discuss mobile video consumption and a business strategy to take on the TV ad market.

  • Tinder demands removal of STD billboard: Report Tuesday, 29 Sep 2015 | 9:39 AM ET
    Graphic by the AIDS Healthcare Foundation which appears as a billboard in Los Angeles.

    The billboard was put up last week and contains silhouettes of people and the words "Tinder, Chlamydia, Grindr, Gonorrhea."

  • Latinas say Trump is the worst thing about US Monday, 28 Sep 2015 | 1:17 PM ET
    Donald Trump

    Latinas wrote Donald Trump was the most negative thing about living in the U.S., according to a new survey.

  • Google rolls out next gen mobile plan Monday, 28 Sep 2015 | 8:32 AM ET
    Google rolls out next gen mobile plan

    Jason Spero, Google, talks about the company's new products launch and the future growth of mobile advertising. Also Spero weighs in on the impact of ad blockers.

  • Facebook is eyeing TV ad dollars Monday, 28 Sep 2015 | 7:00 AM ET
    Facebook is eyeing TV ad dollars

    Facebook introduced a slate of new advertising products which are aimed at luring television advertisers onto the 1.5-billion user social network.

  • Facebook's new Brand Ad tools take on television Sunday, 27 Sep 2015 | 8:01 PM ET

    Facebook is launching new tools for ad deployment and measurement that speaks Madison Avenue's TV-centric language.

  • TomorrowWorld drawing crowds Friday, 25 Sep 2015 | 7:54 AM ET
    TomorrowWorld drawing crowds

    CNBC's Morgan Brennan reports on why the festival has become such a big deal among sponsors targeting millennials.

  • Do digital upstarts threaten ESPN's 'SportsCenter'? Friday, 25 Sep 2015 | 7:47 AM ET
    Anchor Kevin Negandhi (right) talks with Tim Tebow (center) and Mack Brown. File Photo.

    Reports say the sports media leader will lay off up to 300 people and vastly change its flagship "SportsCenter" show.

  • Hillary Clinton gets emojified Tuesday, 22 Sep 2015 | 12:44 PM ET
    Hillary Clinton Android emojis.

    People and brands are seeking out mobile messaging marketing companies to create custom emojis to reach and get data on millennials.

  • LONDON, Sept 22- The sale of oven maker Aga Rangemaster to a U.S. owner with global ambitions caps the transformation of a quintessential English country brand created by some of the biggest names in global design, advertising- and espionage. The acquisition of Aga for $202 million by Middleby Corporation follows a brief bidding war with U.S. rival Whirlpool for...

  • NFLPA's new media company gives access to athletes Monday, 21 Sep 2015 | 3:46 PM ET
    Richard Sherman of the Seattle Seahawks

    At a time when sports content is in demand from advertisers, NFLPA's media company provides exclusive athlete-created content.

  • ComScore: Millennial habits Monday, 21 Sep 2015 | 10:53 AM ET
    ComScore: Millennial habits

    A new report from ComScore confirms millennials are heavy digital and social users and Facebook is the mobile king. Gian Fulgoni, ComScore Inc. executive chairman & co-founder, has the details.

  • Apple's top-selling app says goodbye Friday, 18 Sep 2015 | 2:58 PM ET
    Apple iPhone 5s

    The developer of the Peace ad-blocking app withdrew from the Apple App Store because of concerns about inadvertently hurting honest publishers.

  • Kara Swisher: Apple's attack on Google Friday, 18 Sep 2015 | 11:35 AM ET
    Google logo

    Apple's iOS 9 allows users to block ads in Safari, with Kara Swisher, Re/code.

  • Block ads in Safari with iOS 9 Friday, 18 Sep 2015 | 11:15 AM ET
    Block ads in Safari with iOS 9

    Apple's iOS 9 allows users to block ads in Safari, with Daily Mail NA CEO Jon Steinberg.

  • Public's love for ad blockers infuriating publishers Friday, 18 Sep 2015 | 9:37 AM ET
    Adblock Plus home page

    Ad block companies and publishers are battling over digital ads. With no advertising revenue, who would pay for editorial content?