Media Advertising


  • Super spending on Super Bowl ads: BBDO CEO Friday, 5 Feb 2016 | 7:43 AM ET
    Super spending on Super Bowl ads: BBDO CEO

    Andrew Robertson, BBDO Worldwide CEO, discusses the premium advertisers pay for Super Bowl ads, and provides a sneak preview of a couple of commercials.

  • Big bet on Super Bowl ads Friday, 5 Feb 2016 | 5:37 AM ET
    Big bet on Super Bowl ads

    CNBC's Landon Dowdy provides preview of what viewers can expect to see from this year's Super Bowl commercials.

  • Who's advertising at Super Bowl this year? Thursday, 4 Feb 2016 | 6:50 PM ET
    Superbowl Ads

    More financial services firms are snapping up Super Bowl advertising time this year, remarks Jon Swallen, chief research officer at Kantar Media.

  • PepsiCo's game day bet Thursday, 4 Feb 2016 | 10:52 AM ET
    PepsiCo gears up for Superbowl

    PepsiCo is sponsoring the Super Bowl 50 halftime show. Seth Kaufman, PepsiCo chief marketing officer, and Ram Krishnan, Frito-Lay chief marketing officer, discuss the exciting opportunity for the company's brands, and rumors about Bruno Mars in the show.

  • Can anyone save Yahoo? Here are three options Wednesday, 3 Feb 2016 | 2:43 PM ET
    The Yahoo! website and logo are displayed on laptop computers in Washington, April 15, 2014.

    Yahoo might sell its hallmark services — but would it find a bidder?

  • Steinberg: Tumblr makes less than $100M, come on Wednesday, 3 Feb 2016 | 11:23 AM ET
    Steinberg: Tumblr makes less than $100M, come on

    Yahoo said on its earnings call the Tumblr business didn't deliver that $100 million revenue goal for the year. Jon Steinberg, and the "Squawk Alley" crew discuss Yahoo's earnings.

  • Marissa Mayer: Confident we can grow revenue Wednesday, 3 Feb 2016 | 9:19 AM ET
    Marissa Mayer: Confident we can grow revenue

    Yahoo CEO Marissa Mayer discusses management's plan to grow company earnings.

  • Turning an athlete into a brand: Today's formula Tuesday, 2 Feb 2016 | 4:51 PM ET
    Vernon Davis

    Vernon Davis and J.J. Watt on how digital platforms help them build their brands for off-field opportunities.

  • Evolving AOL brand Tuesday, 2 Feb 2016 | 12:45 PM ET
    Evolving AOL brand & growing mobile ads

    CNBC's Julia Boorstin speaks to AOL Chairman and CEO Tim Armstrong, about his relationship with Verizon and the evolving AOL brand.

  • Why advertising has gotten less creative Tuesday, 2 Feb 2016 | 7:44 AM ET
    Why advertising has gotten less creative

    Seth Godin, Marketing expert and author, discusses how marketers are suffering from a failure of imagination.

  • How to do a Super Bowl ad without dropping $5M Monday, 1 Feb 2016 | 7:12 PM ET
    Visa Super Bowl 50 digital light show.

    A growing number of companies are taking advantage of the Super Bowl marketing blitz without committing the $5 million for a 30-second ad.

  • Digital ad growth soars Monday, 1 Feb 2016 | 7:40 AM ET
    Digital ad growth soars

    Sir Maritn Sorrell, WPP CEO, discusses the growth of digital ads as marketers go beyond traditional TV and radio advertising.

  • Supersize price for Super Bowl ads Monday, 1 Feb 2016 | 7:31 AM ET
    Supersize price for Super Bowl ads

    Marketers are spending more than ever to reach the biggest TV audience of the year, reports CNBC's Julia Boorstin.

  • Earnings will shine light on Google's moonshots Friday, 29 Jan 2016 | 3:46 PM ET
    Electronic screens post the price of Alphabet stock

    New accounting will spotlight the profitability Google's hallmark products — and the cost of its edgier projects.

  • Is a Super Bowl ad really worth the $5 million? Friday, 29 Jan 2016 | 2:26 PM ET
    Carolina Panthers quarterback Cam Newton and Denver Broncos quarterback Peyton Manning get set to square off before Super Bowl 50 as advertisers line up to pay big bucks for air time.

    Super Bowl ad campaigns can cost up to $30 million when all is said and done. Still, analysts say it is worth it for the live audience.

  • From bean counter to king of hyper-caffeine

    Michael Brown left an accounting career and opened a coffee shop in Saratoga Springs, NY. He gave his new career a much needed jolt by creating Death Wish Coffee known as the World’s strongest.

  • NY start-up wins Super Bowl commercial spot Friday, 29 Jan 2016 | 1:15 PM ET
    Death Wish Coffee Co.

    Death Wish Coffee, a start-up with only 11 employees, is expecting a jolt in business after getting a free ad during the Super Bowl.

  • Why SunTrust wanted to spend on a Super Bowl ad: CEO Friday, 29 Jan 2016 | 11:00 AM ET
    Why SunTrust wanted to spend on a Super Bowl ad: CEO

    SunTrust CEO William Rogers explains why he wanted to spend big money on a Super Bowl ad.

  • Small biz wins free Super Bowl ad spot Friday, 29 Jan 2016 | 6:42 AM ET
    Small biz wins free Super Bowl ad spot

    Bill Rancic, "The Apprentice" winner, and Mike Brown, Death Wish Coffee founder, discuss how they were able to snap up a free advertising spot at the world's biggest football game.

  • SAN FRANCISCO— As the digital advertising market booms and demand for smartphones wanes, Alphabet Inc. could soon dethrone Apple as the world's most valuable company. At the end of trading on Thursday, Apple's market value stood at $522 billion; Alphabet was worth $515 billion. Apple then boasted a market value of $643 billion, almost twice Google Inc.' s $361...