Ad blocking hurts ad serving, which uses technology to display ads online. One of the largest companies is Google AdSense.» Read More
Oct 1- Verizon Communications Inc launched its new mobile video app "go90" on Thursday, looking to corner market share in the mobile ad industry dominated by Google Inc and Facebook Inc.. The free, short-form video service will drive revenue from data usage and targeted advertising from well-known brands. Companies such as Netflix Inc and Hulu, which offer...
Over-the-top service Go90 is slated to be a one-stop video shop. With such a wide range of ages within millennials, can Verizon pull it off?
CNBC's Julia Boorstin reports YouTube just unveiled a new feature for users to be able to shop more easily on YouTube, while watching videos.
Ad blockers don't seem to work as well on apps as they do on mobile browsers. Apps that handle all their own advertising, like Facebook, may benefit.
Carolyn Everson, Facebook SVP Global Marketing, gives an exclusive interview to CNBC's Julia Boorstin to discuss mobile video consumption and a business strategy to take on the TV ad market.
The billboard was put up last week and contains silhouettes of people and the words "Tinder, Chlamydia, Grindr, Gonorrhea."
Latinas wrote Donald Trump was the most negative thing about living in the U.S., according to a new survey.
Jason Spero, Google, talks about the company's new products launch and the future growth of mobile advertising. Also Spero weighs in on the impact of ad blockers.
Facebook introduced a slate of new advertising products which are aimed at luring television advertisers onto the 1.5-billion user social network.
Facebook is launching new tools for ad deployment and measurement that speaks Madison Avenue's TV-centric language.
CNBC's Morgan Brennan reports on why the festival has become such a big deal among sponsors targeting millennials.
Reports say the sports media leader will lay off up to 300 people and vastly change its flagship "SportsCenter" show.
People and brands are seeking out mobile messaging marketing companies to create custom emojis to reach and get data on millennials.
LONDON, Sept 22- The sale of oven maker Aga Rangemaster to a U.S. owner with global ambitions caps the transformation of a quintessential English country brand created by some of the biggest names in global design, advertising- and espionage. The acquisition of Aga for $202 million by Middleby Corporation follows a brief bidding war with U.S. rival Whirlpool for...
At a time when sports content is in demand from advertisers, NFLPA's media company provides exclusive athlete-created content.
A new report from ComScore confirms millennials are heavy digital and social users and Facebook is the mobile king. Gian Fulgoni, ComScore Inc. executive chairman & co-founder, has the details.
The developer of the Peace ad-blocking app withdrew from the Apple App Store because of concerns about inadvertently hurting honest publishers.
Apple's iOS 9 allows users to block ads in Safari, with Kara Swisher, Re/code.
Apple's iOS 9 allows users to block ads in Safari, with Daily Mail NA CEO Jon Steinberg.
Ad block companies and publishers are battling over digital ads. With no advertising revenue, who would pay for editorial content?