Mayor Bill de Blasio said that Amazon.com should remove subway advertisements for its new TV show featuring Nazi-inspired imagery.» Read More
Nov 19- Activist investor Starboard Value LP asked Yahoo Inc to drop plans to sell its stake in Alibaba Group Holdings Ltd, citing a significant risk of taxes on the sale. Yahoo's current net cash holding and the funds raised from a sale of the ad business could be returned to shareholders through buybacks and dividends, Starboard said in a letter it sent Yahoo on...
Dr. Arthur Caplan, and Dr. Devi Nampiaparampil discuss whether banning direct-to-consumer drug ads is a good or bad idea.
CNBC's Meg Tirrell reports the American Medical Association has called for a ban on direct-to-consumer prescription drug ads.
A new report claims that several top banks are unwittingly part of a botnet that creates fake ad views.
GIFs are becoming the new language of millennials. Riffsy CEO David McIntosh, the creator of the GIF Keyboard for mobile, tells CNBC how GIFs can be used for more than just entertainment.
MINNEAPOLIS— Minneapolis ad man Pat Fallon, whose upstart firm once led campaigns for luxury automakers BMW and Porsche, has died at age 70, his company said. Originally called Fallon McElligott Rice, the Minneapolis agency was founded during the 1981 recession. Current clients include Arby's, H&R Block, Loctite, Old El Paso, Starz, Under Armour and VH1.
Brands are using psychological techniques such as games and experiential marketing to chance perception and build affinity.
FanDuel has reportedly filed suit against the New York attorney general's office to keep the games going, with CNBC's Eric Chemi. Tom Griffiths, FanDuel co-founder, spoke out at the protest.
Ad execs aren't taking the threat of ad-blocking software seriously and that's a mistake, says this LinkedIn executive.
With the Internet becoming more visual, brands think this is future of search is being able to identify items in images without words.
Marketers are latching onto meme-worthy holidays like Movember to help promote their causes and gain a social presence.
A new Forrester report predicts privacy will hit a tipping point in 2016.
Facebook ticks off the three boxes advertising customers care about most, James Cakmak tells CNBC.
Arizona Cardinals wide receiver Larry Fitzgerald, discusses the commercial with Visa, the rise in interest of fantasy football and streaming live sports.
Candidates in the presidential race are hoping to tweet their way into the Oval Office. Will it work?
Brands think virtual reality is the next form of mass entertainment, and they want to be the go-to media companies for VR content.