*4th- qtr adj profit $0.58/ shr vs est $0.66/ shr. "This acquisition is game changing for us," Time Chief Executive Joe Ripp said in a statement. Time, whose stable includes Sports Illustrated, People, Fortune and Time magazine, said Viant is expected to add about $100 million to its digital advertising revenue this year.» Read More
Campaigns are using Facebook and Twitter ad targeting methods to reach voters. Sanders also likes Snapchat.
AdWeek Executive Editor James Cooper and Event Solutions Chief Marketing Officer Mike Jackson talk about advertisements aired during the Super Bowl.
One of the most talked about ad campaigns on Twitter was a company that opted not to advertise during the Super Bowl.
Tara Maitra, TiVo GM & SVP, provides highlights of the most watched and re-watched commercials and football moments of the big game.
Advertisers deployed a combination of humor, celebrities and animals in their annual appeal for the attention of more than 100 million viewers.
CNBC'S Landon Dowdy provides highlights of Sunday night's Super Bowl ads.
Buick is hoping to catch a Super Bowl ad win with its first-ever big game commercial, which features Odell Beckham Jr.
The fast food restaurant is unveiling an undisclosed product during this year's big game. Can it build buzz this way?
It has bought a 30-second spot just before kickoff of Sunday's Super Bowl, according to USA Today.
Martin E. Franklin, Jarden executive chairman, talks about growing the Marmot brand.
Andrew Robertson, BBDO Worldwide CEO, discusses the premium advertisers pay for Super Bowl ads, and provides a sneak preview of a couple of commercials.
CNBC's Landon Dowdy provides preview of what viewers can expect to see from this year's Super Bowl commercials.
More financial services firms are snapping up Super Bowl advertising time this year, remarks Jon Swallen, chief research officer at Kantar Media.
PepsiCo is sponsoring the Super Bowl 50 halftime show. Seth Kaufman, PepsiCo chief marketing officer, and Ram Krishnan, Frito-Lay chief marketing officer, discuss the exciting opportunity for the company's brands, and rumors about Bruno Mars in the show.
Yahoo might sell its hallmark services — but would it find a bidder?
Yahoo said on its earnings call the Tumblr business didn't deliver that $100 million revenue goal for the year. Jon Steinberg, and the "Squawk Alley" crew discuss Yahoo's earnings.
Yahoo CEO Marissa Mayer discusses management's plan to grow company earnings.
Vernon Davis and J.J. Watt on how digital platforms help them build their brands for off-field opportunities.
CNBC's Julia Boorstin speaks to AOL Chairman and CEO Tim Armstrong, about his relationship with Verizon and the evolving AOL brand.
Seth Godin, Marketing expert and author, discusses how marketers are suffering from a failure of imagination.