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  • Super Bowl 50's most watched moments: TiVo Monday, 8 Feb 2016 | 8:44 AM ET
    Super Bowl 50's most watched moments: TiVo

    Tara Maitra, TiVo GM & SVP, provides highlights of the most watched and re-watched commercials and football moments of the big game.

  • Super Bowl ads play safe, sticking to a script Monday, 8 Feb 2016 | 5:52 AM ET
    Football party Super Bowl

    Advertisers deployed a combination of humor, celebrities and animals in their annual appeal for the attention of more than 100 million viewers.

  • Recapping the Super Bowl's post-game buzz Monday, 8 Feb 2016 | 5:09 AM ET
    Von Miller #58 of the Denver Broncos forces Cam Newton #1 of the Carolina Panthers to fumble the ball during the fourth quarter of Super Bowl 50 at Levi's Stadium on February 7, 2016 in Santa Clara, California.

    CNBC'S Landon Dowdy provides highlights of Sunday night's Super Bowl ads.

  • NFL's Beckham helps Buick grab Super Bowl glory Sunday, 7 Feb 2016 | 7:22 PM ET
    Odell Beckham Jr. and Emily Ratajkowski in the upcoming Super Bowl ad for Buick.

    Buick is hoping to catch a Super Bowl ad win with its first-ever big game commercial, which features Odell Beckham Jr.

  • The mystery behind Taco Bell's Super Bowl 50 ad Friday, 5 Feb 2016 | 1:54 PM ET
    Taco Bell mystery Pre-Order

    The fast food restaurant is unveiling an undisclosed product during this year's big game. Can it build buzz this way?

  • McD's ramps up all-day breakfast ads Friday, 5 Feb 2016 | 12:11 PM ET
    An Egg McMuffin meal at a McDonald's restaurant in Encinitas, California.

    It has bought a 30-second spot just before kickoff of Sunday's Super Bowl, according to USA Today.

  • Marmot's Super Bowl debut Friday, 5 Feb 2016 | 7:53 AM ET
    Marmot's Super Bowl debute

    Martin E. Franklin, Jarden executive chairman, talks about growing the Marmot brand.

  • Super spending on Super Bowl ads: BBDO CEO Friday, 5 Feb 2016 | 7:43 AM ET
    Super spending on Super Bowl ads: BBDO CEO

    Andrew Robertson, BBDO Worldwide CEO, discusses the premium advertisers pay for Super Bowl ads, and provides a sneak preview of a couple of commercials.

  • Big bet on Super Bowl ads Friday, 5 Feb 2016 | 5:37 AM ET
    Big bet on Super Bowl ads

    CNBC's Landon Dowdy provides preview of what viewers can expect to see from this year's Super Bowl commercials.

  • Who's advertising at Super Bowl this year? Thursday, 4 Feb 2016 | 6:50 PM ET
    Superbowl Ads

    More financial services firms are snapping up Super Bowl advertising time this year, remarks Jon Swallen, chief research officer at Kantar Media.

  • PepsiCo's game day bet Thursday, 4 Feb 2016 | 10:52 AM ET
    PepsiCo gears up for Superbowl

    PepsiCo is sponsoring the Super Bowl 50 halftime show. Seth Kaufman, PepsiCo chief marketing officer, and Ram Krishnan, Frito-Lay chief marketing officer, discuss the exciting opportunity for the company's brands, and rumors about Bruno Mars in the show.

  • Can anyone save Yahoo? Here are three options Wednesday, 3 Feb 2016 | 2:43 PM ET
    The Yahoo! website and logo are displayed on laptop computers in Washington, April 15, 2014.

    Yahoo might sell its hallmark services — but would it find a bidder?

  • Steinberg: Tumblr makes less than $100M, come on Wednesday, 3 Feb 2016 | 11:23 AM ET
    Steinberg: Tumblr makes less than $100M, come on

    Yahoo said on its earnings call the Tumblr business didn't deliver that $100 million revenue goal for the year. Jon Steinberg, and the "Squawk Alley" crew discuss Yahoo's earnings.

  • Marissa Mayer: Confident we can grow revenue Wednesday, 3 Feb 2016 | 9:19 AM ET
    Marissa Mayer: Confident we can grow revenue

    Yahoo CEO Marissa Mayer discusses management's plan to grow company earnings.

  • Turning an athlete into a brand: Today's formula Tuesday, 2 Feb 2016 | 4:51 PM ET
    Vernon Davis

    Vernon Davis and J.J. Watt on how digital platforms help them build their brands for off-field opportunities.

  • Evolving AOL brand Tuesday, 2 Feb 2016 | 12:45 PM ET
    Evolving AOL brand & growing mobile ads

    CNBC's Julia Boorstin speaks to AOL Chairman and CEO Tim Armstrong, about his relationship with Verizon and the evolving AOL brand.

  • Why advertising has gotten less creative Tuesday, 2 Feb 2016 | 7:44 AM ET
    Why advertising has gotten less creative

    Seth Godin, Marketing expert and author, discusses how marketers are suffering from a failure of imagination.

  • How to do a Super Bowl ad without dropping $5M Monday, 1 Feb 2016 | 7:12 PM ET
    Visa Super Bowl 50 digital light show.

    A growing number of companies are taking advantage of the Super Bowl marketing blitz without committing the $5 million for a 30-second ad.

  • Digital ad growth soars Monday, 1 Feb 2016 | 7:40 AM ET
    Digital ad growth soars

    Sir Maritn Sorrell, WPP CEO, discusses the growth of digital ads as marketers go beyond traditional TV and radio advertising.

  • Supersize price for Super Bowl ads Monday, 1 Feb 2016 | 7:31 AM ET
    Supersize price for Super Bowl ads

    Marketers are spending more than ever to reach the biggest TV audience of the year, reports CNBC's Julia Boorstin.