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  • Dan Patrick talks pre-game show

    NBC Sport's "Football Night in America" host Dan Patrick, discusses the changing media landscape, and the process in creating the pre-game show.

  • Dan Patrick: Game day comes down to defense

    Over 100 million people are expected to tune into this Sunday's Super Bowl 50 game. NBC Sport's "Football Night in America" host Dan Patrick, looks forward to the weekend's biggest story.

  • Super Bowl ticket prices dropping

    TiqIQ Founder & CEO Jesse Lawrence, discusses dropping, but still expensive, Super Bowl 50 game day tickets, ahead of the game between the Carolina Panthers and the Denver Broncos.

  • The Oakland Raiderettes performing at the O.co Coliseum in Oakland, California.

    Recently, NFL franchises paid more than $2.6 million in settlements and guaranteed minimum-wage pay to its cheerleaders.

  • Peyton Manning of the Denver Broncos, left, and Cam Newton of the Carolina Panthers

    Ryan Nanni, SB Nation, provides his thoughts on the strengths and weakness of both the Panthers and Broncos. And the "Squawk Box" crew provides their Super Bowl picks.

  • Game plan strategy

    CNBC's Jane Wells caught up with some of the players from the Broncos and Panthers ahead of the Sunday's big game to measure their economic smarts.

  • Athletes must plan for the long term: CEO

    Jimmy Lee, CEO of The Wealth Consulting Group, says he advises athletes to plan carefully and make long-term investments

  • Dwight Clark explains 'The Catch' Thursday, 4 Feb 2016 | 4:10 PM ET
    Dwight Clark explains 'The Catch'

    Dwight Clark, former wide receiver for the San Francisco 49ers, explains what happened when he caught a pass from Joe Montana which sent the team to its first Super Bowl in 1982. It's been simply called, "The Catch."

  • PepsiCo's game day bet Thursday, 4 Feb 2016 | 10:52 AM ET
    PepsiCo gears up for Superbowl

    PepsiCo is sponsoring the Super Bowl 50 halftime show. Seth Kaufman, PepsiCo chief marketing officer, and Ram Krishnan, Frito-Lay chief marketing officer, discuss the exciting opportunity for the company's brands, and rumors about Bruno Mars in the show.

  • Jerry Rice's Super Bowl pick Wednesday, 3 Feb 2016 | 12:50 PM ET
    Jerry Rice's Superbowl pick

    Three time Super Bowl champion Jerry Rice speaks to Fast Money Halftime Report about the upcoming game between the Denver Broncos and the Carolina Panthers.

  • Broncos CEO: We'll have to play the very best we can Wednesday, 3 Feb 2016 | 10:52 AM ET
    Broncos CEO: We'll have to play the very best we can

    Denver Broncos CEO Joe Ellis discusses preparations for Sunday's Superbowl game against the Carolina Panthers, with CNBC's Jane Wells.

  • A Super Bowl isn't where the real NFL money is Wednesday, 3 Feb 2016 | 10:44 AM ET
    Cam Newton #1 of the Carolina Panthers celebrates after the NFC Championship Game against the Arizona Cardinals at Bank Of America Stadium on January 24, 2016 in Charlotte, North Carolina.

    Even if the Carolina Panthers win Sunday's Super Bowl, it could take years before they enter the NFL's financial elite.

  • Las Vegas betting big on Super Bowl 50 Wednesday, 3 Feb 2016 | 6:23 AM ET
    Las Vegas betting big on Super Bowl 50

    The gambling hub's wagering experts say the money is overwhelmingly coming in on the Carolina Panthers.

  • Turning an athlete into a brand: Today's formula Tuesday, 2 Feb 2016 | 4:51 PM ET
    Vernon Davis

    Vernon Davis and J.J. Watt on how digital platforms help them build their brands for off-field opportunities.

  • Super Bowl: It's clear whom Vegas is picking... Tuesday, 2 Feb 2016 | 1:43 PM ET
    The Vince Lombardi Trophy

    As Super Bowl week begins, Las Vegas wagering experts say the money is overwhelmingly coming in on the Panthers.

  • Get a gold-covered pizza from Pizza Hut Tuesday, 2 Feb 2016 | 7:38 AM ET
    Get a gold-covered pizza from Pizza Hut

    The pizza chain is celebrating the Super Bowl's 50th anniversary by giving away 50 limited-edition golden pizzas.

  • How to do a Super Bowl ad without dropping $5M Monday, 1 Feb 2016 | 7:12 PM ET
    Visa Super Bowl 50 digital light show.

    A growing number of companies are taking advantage of the Super Bowl marketing blitz without committing the $5 million for a 30-second ad.

  • Peyton Manning vs. Cam Newton Monday, 1 Feb 2016 | 12:26 PM ET
    Peyton Manning vs. Cam Newton

    A preview of the Superbowl game, and the marketing appeal of individual players like Carolina Panthers' quarterback Cam Newton, with NFL agent Leigh Steinberg.

  • The weirdly accurate Super Bowl predictor Monday, 1 Feb 2016 | 12:22 PM ET
    Madden NFL 16 by EA Sports.

    If you're thinking of wagering on Sunday's Super Bowl, you may want to bet on Madden. The video game has predicted nine of the last 12 NFL champs.

  • NFL agent Steinberg on sports innovation & Superbowl Monday, 1 Feb 2016 | 12:21 PM ET
    NFL agent Steinberg on sports innovation & Superbowl

    Discussing growth in the sport of football, and the business around it, and a preview of the Superbowl game, with NFL agent Leigh Steinberg.