In his life off the field, NFL legend Emmitt Smith has fully embraced a new career as an entrepreneur.
His company, Emmitt Smith Enterprises, includes real estate, construction, and asset management businesses. And his portfolio just got more attractive.
The three-time Super Bowl Champion recently bought an equity stake in men's grooming company, The Gents Place. He will serve as co-owner alongside its founder and president, Ben Davis.
"From a portfolio standpoint, it aligns because it's still part of a real-estate platform and provides services to the community," Smith told CNBC.
Smith said he started out as a customer of The Gents Place and quickly noticed the company's potential to meet a growing need for men's grooming.
"They provide an outlet to get pampered and walk out feeling like a million bucks," he said.
The Gents Place has big plans to break into the $5 billion men's grooming industry. With four existing clubs in Dallas and Kansas City, the company plans to open 150 franchised locations over the next five years. It currently has more than 2,300 members.
Smith said his role with the company will be to help with franchise growth and bring more awareness to the brand.