Apple did not have the first MP3 player. Or the first smartphone. Or the first tablet.
At a recent public appearance at the Utah Tech Tour, in a conversation moderated by Utah's Senator Orrin Hatch, Apple CEO Tim Cook pointed out that Microsoft had tablets on the market decades before Apple.
Cook emphasized his company's timing coming to market with new products to underscore the idea that it's nearly impossible for a company to be the best, the first and to make the most of a given product.