Employees are looking for bosses who aren't always extremely formal, Sweet says. Being more "off the cuff" encourages real conversation and problem solving.
If you're trying to create an atmosphere where people can be honest, "then you need people to show up to events and feel like leaders are being authentic with them," she says.
Sweet's live-streams are not scripted and often leave time for audience questions that can be sent online. Even the pre-recorded videos that Sweet and her team create, which are scripted, are better at conveying emotion than text, she says.