A dozen long-stemmed roses will set you or your sweetie back as much as $140, or up 8.4% from last year, while that greeting card that spells out your affection will cost about $5.25, a more than 16% jump. Taking your significant other out to a movie for the evening is up about 8.2%.
Rising prices may be the reason spending this year is projected to fall for the first time in a decade, according to an annual survey released by the National Retail Federation (NRF) and Prosper Insights & Analytics.
Total U.S. spending on Valentine's Day is predicted to reach $18.2 billion this year, down 7.6% from $19.7 billion in 2016. The average consumer is expected to spend $136.57 on holiday merchandise and services, down 96 cents from 2016.