When Maddalena Satragni married Stefano Riboli in 1946, she became involved in the Riboli family winemaking business. A decade later, the husband-wife duo assumed ownership of the San Antonio Winery, which is now LA's longest-running winery.
Much of the company's success can be credited to Satragni's passion and vision — so much so that The Riboli family launched the Maddalena wine brand in her honor, and today, she remains the matriarch of the century-old family business.
Even if people call your ideas crazy, "just go ahead and do what you want to do," she tells CNBC. "I would always tell [Stefano], 'Let's do it.' I wasn't thinking of what would happen. I never thought of bad things. I would just think good things would happen."
"Let everyone else call your idea crazy … just keep going. Don't stop. Don't even think about stopping until you get there, and don't give much thought to where 'there' is. Whatever comes, just don't stop."