But the Whole Foods acquisition is not the first time Bezos has attempted to disrupt the grocery industry. In 1999, Amazon invested in a grocery delivery service called HomeGrocer.com. The company crumbled during the dot-com meltdown, but many of his other investments have led to huge success.
In 1998, Bezos became one of Google's earliest investors with a $1 million investment in the search giant. According to Crunchbase, he has also personally invested in tech companies like Uber, Airbnb and Everfi. Bezos also makes personal investments through venture capital vehicle Bezos Expeditions, which has backed impressive companies across a wide range of industries, including Twitter and Juno Therapeutics.
These strategic investments, on top of the massive success of Amazon, have helped Bezos climb his way up the list of wealthiest people alive. This infographic, created by Visual Capitalist, breaks down Bezos' ever-expanding empire: