Vasudevan says that as a messenger, you are performing a service for your audience rather than speaking for your own validation.
"You seek to serve, to inspire without seeking validation or credit," he says. "You acknowledge your sources of wisdom, you expose your vulnerabilities, you become real and you connect better."
Vasudevan says this resonates well with audiences and inspires them to act. He points to Mahatma Gandhi, a great messenger, who wasn't a particularly great speaker.
"His presence, his body language, [and] voice were not masterful, but real," says Vasudevan. "He let his message speak louder than his mechanics, because he saw himself only as a messenger of hope, non-violence and courage. People connected better."