Standing on the stage of the new Steve Jobs Theater, Cook delivered a monologue dedicated to the Jobs, a tech visionary who co-founded the company over 40 years ago.
"His greatest gift, his greatest expression of appreciation for humanity would not be a single product, rather it would be Apple itself," Cook says.
Cook also says Jobs "loved days like this," which are known to draw rock concert-like crowds. So how did Jobs manage to lead such highly-appreciated keynote speeches?
Jeff Black, the founder of leadership development company Black Sheep, tells CNBC Make It the secret to Jobs' presentation success lied in three key factors: powerful storytelling, an emotional connection and obsessive preparation.
To deliver compelling presentations like Jobs did and become a better public speaker, Black recommends using these tricks.