You don't have to market yourself to get and hold attention. But in order to advance in your career and in life you do need to be memorable. You have to recognize that you are a brand. And to see that as a good thing.
But contrary to popular belief, it's not about manufactured-marketing.
The best brands are built on not only great products, but also on truth. They have founders who are who they are, who are doing what they really deeply love. They have people within the company who shine — because they are 100 percent themselves. They attract partnerships and business relationships that are built on mutual respect.
As I've built up Hint, I've thought a lot about how to build up the brand. My personal brand. And the brand for the company.
Here are four ideas I try to live by that may also help you:
1. Love what you love
You might be interested in baseball or data analytics or some obscure type of Jazz music. It doesn't matter what it is in a business or personal context. LOVE it! Gush about it! Let your personality shine. People want to do business with those they know and trust. The only way for people to really know who you are is to see who you are. Those unique parts are what make you beautiful.