Combs said he learned that "if I give the customers my best and service them differently, whether music, clothing or vodka, I'll get a return on my hard work."
That hard work has certainly paid off. Combs is today's wealthiest hip-hop artist. He owns a stake in the TV network Revolt and is the founder of clothing line Sean John. He also has a lucrative deal with Diageo's Ciroc and a partnership with DeLeon tequila, and co-owns water brand AQUAhydrate with Mark Wahlberg.
Last November, Combs took home an estimated $70 million when Global Brand Groups purchased a stake in his clothing company Sean John, Forbes reports. He still owns a reported 20 percent of the company.
He says he grew the clothing brand by focusing on the type of connection he wanted to have with his customers.
"When we started Sean John, it was my dream to build it into an aspirational brand for the young consumer," he said.