Mastercard holders can receive exclusive perks and access to The New York Times Food Festival, which runs on October 5 and 6.
This is the first time The New York Times is putting on a culinary event of this scale, with events at Bryant Park and TheTimesCenter. Plus special dinners — "The Nights" — at city restaurants throughout early fall.
Since Mastercard is the presenting sponsor, consumers who have Mastercards can access a wide variety of benefits:
- Dedicated entry lines at The Park
- First-come-first-served preferred seating at the NYT Cooking Stage at The Park
- Preferred seating for The Talks at TheTimesCenter
- Complimentary glass of champagne and "Taste of Priceless" macaroons at Mastercard's tent at The Park
- Additional "Priceless Surprises"
"We are thrilled to give our cardholders exclusive access to pre-sale tickets, fast pass event access, best seats in the house, Priceless Surprises and all the global tastes available in collaboration with The New York Times Food Festival," Cheryl Guerin, executive vice president of North America marketing and communications at Mastercard, said in a press release.
While tickets to The Park are sold out, you can sign up for the waitlist or visit unticketed areas that include access to the best of Smorgasburg, an outdoor bar and shops. Tickets are still available for The Talks and The Nights.
Don't miss:
- Capital One cardholders get exclusive access to the New York City Wine and Food Festival—what you need to know
- I used the new Apple Card for a week in New York City—here's what I learned
Like this story? Subscribe to CNBC Make It on YouTube!