However, its financial-sector clients are mostly hedge funds and traders — long-only fund managers and retail investors, who don't trade on real-time news and likely aren't using Dataminr to generate returns or mitigate risks.
Peter Bailey, the company's chief strategy officer, still thinks it's useful for long-term investors.
"A long only investor may not change their conviction on their five-year investment horizon, but if you care about that stock, you won't want to be the last to know about a damaging event, and you won't want an investor to call you and say, 'What the heck is going on with this company?'" he said. "Whether or not you're actively trading, information is currency."
Going forward, the company will continue to refine its algorithm, its alerts and what it offerings so it can give people even more insight into the markets, businesses and events. Beim also said that it's going to enter new sectors — anyone who has a need for real-time information is a potential client.
For the investing public, Dataminr wants to become another tool to help people make better buying and selling decisions.
"It offers valuable intel," said Beim. "If you're going to change your position because of something happening in the world you want to understand it clearly. This will help inform that broader strategy."
— By Bryan Borzykowski, special to CNBC.com