Sports Business Golf


  • Graeme McDowell: Biz beyond the links

    Graeme McDowell, professional golfer, discusses sponsorship opportunities and endorsement deals that usually follow a championship win, and his charity which raises millions of dollars for children's medical research.

  • Tee time with Justin Rose

    Justin Rose, pro golfer, discusses the upcoming PGA Zurich Classic, defending his championship crown, Olympic golf in Rio and golfing for a cause.

  • Golf now declared legal by Chinese Communist Party

    China's governing elite says playing golf is not unlawful as long as party members pay to play with their own money.

  • Yeun Jung Seo of South Korea tees off at the 15th hole during Round 2 of the World Ladies Championship 2016 on 12 March 2015 at Mission Hills Olazabal Golf Course in Dongguan, China.

    Golf has had a rough history in China, but as of this week it's officially legal to play the game again, according to The Guardian.

  • CNBC's Robert Frank reports from a $55 million yacht where you can not only watch movies outside but play golf.

  • Jordan Spieth of the United States reacts after finishing on the 18th green during the final round of the 2016 Masters Tournament at Augusta National Golf Club on April 10, 2016 in Augusta, Georgia.

    Jordan Spieth self-destructed on the back nine to gift the Green Jacket to Danny Willett.

  • Masters misery for Jordan Spieth

    The golfer threw away his lead in the last nine holes to give up his title to Danny Willett.

  • Jordan Spieth looks over a putt on the second green wearing his sponsor's logos during the final round of the Masters golf tournament at the Augusta National Golf Course in Augusta, Georgia April 12, 2015.

    No other place in the world of golf brings more big names and big money together than the Masters in the bucolic Southern setting of Augusta.

  • Spokesman Spieth

    CNBC's Dominic Chu looks at whether professional athletes actually boost brands, after news Under Armour will be selling Jordan Spieth-style shoes.

  • The Criquet green jacket

    Hobson Brown and Bill Nachman got the idea to re-create the iconic Masters sportscoat for the masses — in terry cloth. Check it out.

  • US Masters tournament  tees off

    CNBC's Dominic Chu has the latest buzz from Atlanta including an amazing hole-in-one by 80-year old Gary Player, and the return of last year's champion, Jordan Spieth.

  • Jordan Spieth of the United States hits his tee shot on the ninth hole during the first round of the Shell Houston Open at the Golf Club of Houston on March 31, 2016 in Humble, Texas.

    Masters champion Jordan Spieth talks this year's tourney, the need to step it up and the latest from his deal with Under Armour.

  • RoboGolfPro is a robotic swing trainer helping athletes take their golf game to the next level.

    RoboGolfPro has created a robotic golf instruction tool that helps golfers break bad habits and improve their swings.

  • Jordan Spieth Talks Masters

    Defending Masters Champion talks golf, shoes and the state of the game.

  • Golf returns to the Olympics

    Golfing personality, David Feherty, joins Kelly Evans at the NYSE to chat about the sport and the new season of his talk show.

  • Jordan Spieth of the United States tees off on the 2nd hole during the third round of the 144th Open Championship at The Old Course on July 19, 2015 in St Andrews, Scotland.

    The PGA Tour and its sponsors say that using millennial stars such as Jordan Spieth and social media marketing has helped grow youth interest.

  • Golfer

    More than 40,000 golf professionals and fans are gathered in Orlando, Florida, for the annual PGA Merchandise Show.

  • What gets Bubba Watson out of bed

    Golf star Bubba Watson discusses the advancements of golf and equipment he uses. Watson says he is optimistic about the state of golf in 2016.

  • Ian Poulter's golf tips

    PGA Tour pro Ian Poulter shares ways to shave strokes off your golf game.

  • WM CEO: Seeing good steady growth

    David Steiner, Waste Management CEO, discusses what the "garbage indicator" is showing about the health of the U.S. economy and weighs in on the benefits of recycling waste.