LinkedIn, the employment social networking site, has a surprising strategy to lure in top talent: Giving prospective employees the chance to show off their musical prowess in an open mic night.
The company-sponsored talent show is the brainchild of Lesley Toche, the diversity program manager at LinkedIn. Toche, who was formerly a recruiter at the company, tells CNBC Make It that the idea came to him when he was planning a networking event to recruit more diverse hires.
He wanted to refrain from the typical networking events, which involve a lot of standing around and talking.
"I couldn't help but think of how to make it more lively and more fun if we were going to be targeting blacks and Latinos," says Toche. "Open mics are very common and a safe space within the black culture," he says.