Everyone knows that person who can walk into a room and command attention and respect. This happens when you have a "strong presence" says keynote speaker and executive branding image consultant Sylvie di Giusto.
Giusto tells CNBC Make It that having a strong presence isn't just about throwing on an expensive suit. She points to more relaxed dressers like Mark Zuckerberg and Bill Gates as successful people with a strong presence.
The image consultant says that having a strong presence is a combination of three traits: confidence, authenticity and control.