Software company Adobe, warehouse chain Costco, drink and snack maker PepsiCo, wireless company T-Mobile and domain name registrar and web hosting company GoDaddy are among the top 50 companies for women, according to a new survey from compensation, culture and career monitoring website Comparably.
Yes, GoDaddy, the company whose sexually charged ads led to a movement to boycott the company's services in protest — was voted as a top place to work, by women.
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Part of the reason GoDaddy made the list is because of a deliberate decision to change its approach, says Comparably CEO Jason Nazar.
After CEO Blake Irving took the helm at GoDaddy, he began working to move away from the racy ads. Irving also focused on recruiting and promoting a diverse workforce and pledged to close the gender pay gap.
The Comparably rating isn't the first time GoDaddy has been singled out for being a good place for women to work. Among the accolades: In 2015, AnitaB.org, a nonprofit organization focused on the advancement of women in computing, named the company one of the top companies where women in technology could thrive.
"He made a very dedicated and concerted effort both internally and publicly to dramatically change the GoDaddy culture and specifically move as far away from their sexist past," Nazar says of Irving.
Other qualities Comparbly's survey found were important to women included work-life balance and for their companies to be transparent and to demonstrate integrity.