NASCAR driver Danica Patrick appeared on CNBC's "Squawk Box" to discuss her new deal to be "brand ambassador" for REVO sunglasses.» Read More
Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.
There are a lot of unanswered questions that will come out of Tiger Woods’ news conference, but the most valuable one focuses on how indefinite the world’s best golfer was about his return.
While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.
Tiger Woods' indefinite leave has affected how the world's No. 1 golfer is featured on the Nike Golf Web site. Instead of the usual Tiger on the brand's front page it's now occupied by pictures of Justin Leonard and Paul Casey. In fact, Woods isn't even featured on the athlete page. The athlete on the top of that page is Stephen Ames.
PGA Tour commissioner Tim Finchem gave his first interview since Tiger Woods made news headlines off the course to CNBC's "Squawk on the Street" this morning. Below, you can watch the entire interview and read some of the highlights.
For six years, Tiger Woods was the advertising face for Accenture, the big consulting firm. But now that Mr. Woods has confessed to infidelities amid an assault of media coverage, Accenture wants him to disappear, the New York Times reports.
Global consulting firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."
Tiger Woods' decision to withdraw from professional golf due to a sex scandal is already raising questions about his future as a magnet for corporate sponsors.
Tiger Woods is taking an indefinite leave from professional golf to work on saving his family, using the word "infidelity" for the first time in a statement posted on his Web site.
During the media frenzy that has unfolded since Tiger Woods' car accident, Accenture removed the golfer's image from the front page of its Web site.
After becoming the first mom to win the U.S. Open in nearly 30 years, Belgium's Kim Clijsters is set to cash-in on the feel good story of this year's tournament, beyond the $1.6 million first place check.
Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.
Our Darren Rovell has been all over the decision by Kellogg's to not renew a contract with Olympian Michael Phelps, a contract which put the swimmer's face on boxes of Corn Flakes and Frosted Flakes.
Some of the biggest endorsers of Adidas never went to college. So the shoe and apparel company is hoping to grab attention by putting college jerseys on the four players who went straight from high school to the NBA.
The company continues to breach contracts as its assets are frozen due to the SEC probe and that means that anyone that has a deal with Stanford can disassociate from the firm.
When Kellogg’s announced last month that they would not renew Olympic swimmer Michael Phelps, they issued a statement essentially saying that his pot-smoking ways didn’t jive with the values of their company.
In the past, this site has served as a watchdog of sorts for bad sports commercials. Well, unfortunately for the people at DirecTV, they might want to reconsider making some changes to their "Mega March Madness" package commercial.
Yesterday, the Dallas Cowboys unveiled the first finished luxury suite at their new stadium. To save time and money, they might want to stop work on some of those, including the league’s first ever field level suites.
A couple weeks ago, I told the story of Rinku Singh and Dinesh Patel, the two pitchers that the Pittsburgh Pirates signed from India after they competed in a reality show called “The Million Dollar Arm.”
Any fan hoping to make fun of New York Yankees third baseman Alex Rodriguez can no longer get a No. 13 Yankees jersey with the word "A-Fraud" on the back.