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Endorsements

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  • Top Chinese Athletic Brand Signs NBA's Evan Turner Monday, 23 Aug 2010 | 1:43 PM ET
    Evan Turner of Ohio State stands with NBA Commisioner David Stern after being drafted by the Philadelphia 76ers second overall at Madison Square Garden on June 24, 2010 in New York City.

    For years, we've been talking about the importance of American sports brands, including shoe companies like Nike, getting into China. We haven't talked as much about Chinese shoe companies getting into this country. That's about to change.

  • Taylor Sacked By Nutrisystem Friday, 7 May 2010 | 9:57 AM ET
    Lawrence Taylor

    Weight loss brand Nutrisystem has confirmed it has dropped troubled football great Lawrence Taylor.

  • NFL's Beer Deal Doesn't Add Up Thursday, 6 May 2010 | 11:50 AM ET
    budweiser_bud_light_200.jpg

    Earlier this week, Anheuser Busch agreed to make Bud Light the official beer sponsor of the NFL starting in 2011, taking over for current sponsor Coors Light. SportsBusinessJournal put the bill at $1.2 billion, which averages out to $200 million per year - double what its predecessor paid for the deal. So the question is, is it worth it?

  • One-On-One With Nike's Charlie Denson Wednesday, 5 May 2010 | 2:00 PM ET

    Nike is holding its first investor conference in three years and they've announced some pretty startling numbers.

  • Lance Armstrong

    Armstrong says the next company he will put his golden hands on is Honey Stinger, an 8-year-old small natural foods company based in Steamboat Springs, Colo., that makes honey-based energy gels, bars and chews.

  • Financial Story Makes Championship Game So Great Sunday, 4 Apr 2010 | 11:02 AM ET

    Simple fact: What makes tomorrow's game so awesome is that Butler just shouldn't be playing. Why? Because it's the ultimate have against the ultimate have-not.

  • The 25 Most Marketable Winter Olympians Friday, 26 Feb 2010 | 1:32 PM ET
    Vancouver 2010 Winter Olympics gold medal

    As the 2010 Winter Olympics come to a close, we wanted to know which athletes made the most of their Olympic opportunity.

  • Gold Medal Hockey Game Tickets Red Hot Thursday, 25 Feb 2010 | 6:20 PM ET
    Canadian flag

    If you're looking for the hottest ticket in Canadian sports history, look no further than Sunday's gold medal men's hockey matchup.

  • "Miracle On Ice" Still A Hot Seller Monday, 22 Feb 2010 | 3:31 PM ET

    Thirty years ago, the United States beat Russia in an Olympic hockey game now dubbed “The Miracle on Ice.” We spoke to Howard Schwartz of Grandstand Sports, who has exclusive rights to “Miracle” memorabilia.

  • For Sponsors, Tiger's Open Timetable Most Troubling Friday, 19 Feb 2010 | 12:50 PM ET
    Tiger Woods Makes First Statement Since Crash.

    There are a lot of unanswered questions that will come out of Tiger Woods’ news conference, but the most valuable one focuses on how indefinite the world’s best golfer was about his return.

  • Is Olympic Marketing Rule Too Stringent? Thursday, 4 Feb 2010 | 9:49 AM ET
    olympic_flag_200.jpg

    While the goal is obviously to prevent ambush marketing, the rule certainly hurts Olympians from signing deals with non-sponsors since those companies are longshots to be granted waivers.

  • Nike Scales Back Tiger's Internet Presence Thursday, 21 Jan 2010 | 9:32 AM ET
    Tiger Woods

    Tiger Woods' indefinite leave has affected how the world's No. 1 golfer is featured on the Nike Golf Web site. Instead of the usual Tiger on the brand's front page it's now occupied by pictures of Justin Leonard and Paul Casey. In fact, Woods isn't even featured on the athlete page. The athlete on the top of that page is Stephen Ames.

  • Tiger Woods

    PGA Tour commissioner Tim Finchem gave his first interview since Tiger Woods made news headlines off the course to CNBC's "Squawk on the Street" this morning. Below, you can watch the entire interview and read some of the highlights.

  • Accenture, as if Tiger Woods Were Never There Thursday, 17 Dec 2009 | 10:57 AM ET
    Tiger Woods Accenture Ad with the headline "The Road to Performance Isn't Always Paved".

    For six years, Tiger Woods was the advertising face for Accenture, the big consulting firm. But now that Mr. Woods has confessed to infidelities amid an assault of media coverage, Accenture wants him to disappear, the New York Times reports.

  • Accenture Drops Sponsorship of Tiger Woods Sunday, 13 Dec 2009 | 4:43 PM ET
    Tiger Woods

    Global consulting firm Accenture is ending its sponsorship of Tiger Woods, saying the golfer is "no longer the right representative" after the "circumstances of the last two weeks."

  • Tiger Woods' Sponsors Are Already Reassessing Ties Saturday, 12 Dec 2009 | 2:03 PM ET
    woods_tiger_squint_bitbottomlip_200.jpg

    Tiger Woods' decision to withdraw from professional golf due to a sex scandal is already raising questions about his future as a magnet for corporate sponsors.

  • Tiger Woods to Take Indefinite Hiatus From Pro Golf Friday, 11 Dec 2009 | 7:15 PM ET
    woods_tiger_squint_bitbottomlip_200.jpg

    Tiger Woods is taking an indefinite leave from professional golf to work on saving his family, using the word "infidelity" for the first time in a statement posted on his Web site.

  • Tiger Woods

    During the media frenzy that has unfolded since Tiger Woods' car accident, Accenture removed the golfer's image from the front page of its Web site.

  • Clijsters Set to Cash In on US Open Win Monday, 14 Sep 2009 | 2:09 PM ET
    Kim Clijsters, of Belgium

    After becoming the first mom to win the U.S. Open in nearly 30 years, Belgium's Kim Clijsters is set to cash-in on the feel good story of this year's tournament, beyond the $1.6 million first place check.

  • Economy Smacks Sense Into Shoe Endorsements Friday, 24 Apr 2009 | 9:07 AM ET
    nfl_logo_1.jpg

    Sports Business Journal reported this week that not one potential first round NFL draft pick has signed a shoe deal. And while those quoted cited the economy or a lack of star power, it actually has more to do with the fact that the economy has made companies like Nike and Adidas realize that most of the deals they've signed in the past just didn't make sense.