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  • July 30- T-Mobile US Inc on Thursday posted better-than-expected second-quarter profit and revenue and raised its 2015 subscriber forecast for the second time this year, boosting shares by 4.5 percent. The company has revamped pricing plans, eliminated service contracts and launched marketing campaigns to turn around years of subscriber losses and lure...

  • *HIV sales help offset margin slide post Novartis deal. LONDON, July 29- GlaxoSmithKline moved to reclaim its prowess as a research powerhouse on Wednesday by flagging up dozens of new drugs and vaccines in development, as demand for new HIV medicines helped it beat quarterly profit forecasts. The drugmaker recently sold its marketed cancer drugs to Novartis...

  • *Margins slide in first full quarter after Novartis deal. LONDON, July 29- A further slide in sales of lung drug Advair and lower profit margins following a business overhaul hit GlaxoSmithKline in the second quarter, although core earnings per share fell by a less than expected 9 percent. The drugmaker recently sold its marketed cancer drugs to Novartis and...

  • July 27- Puerto Rico may sport palm trees, pristine beaches and glorious weather but its tourism industry is losing out to rival Caribbean islands- and that is holding the U.S. territory back at a time when its deeply troubled economy most needs a fillip. Rick Newman, who owns and operates the Verdanza Hotel in the popular beachside tourist strip of Isla Verde, says...

  • TEL AVIV, July 27- Teva Pharmaceutical Industries has agreed to buy Allergan Plc's generic drugs business for $40.5 billion in a cash and stock deal that will turn the Israeli company into one of the world's largest pharmaceutical firms. It also will allow Dublin- based Allergan, the third-largest generic drugmaker in the United States, to focus on branded drugs...

  • TEL AVIV, July 26- Facebook marketing partner Bidalgo targets a tripling in sales in 2015 as its new technology to automate the process of making personalised online video advertising benefits from Facebook's growing share of the video market. Facebook is becoming a leader in the video market as users prefer to watch video ads over static images, said Peleg...

  • July 23- Sunesis Pharmaceuticals Inc said the U.S. Food and Drug Administration did not support the filing of a regulatory application for its experimental cancer drug, sending the company's shares down 60 percent in after-market trading. The FDA asked the company for more clinical evidence to support its marketing application, Sunesis said.

  • Do sex and violence sell? No, says psychologist Thursday, 23 Jul 2015 | 9:41 AM ET
    A man walks past an American Apparel store on June 19, 2014 in New York City. American Apparel's board has voted to remove the company's controversial CEO, Dov Charney.

    The old saying that “sex sells” has justified adding spice to advertising for decades. But a new study says sex and violence don't sell.

  • They're selling what?! Retailers' biggest blunders Wednesday, 22 Jul 2015 | 11:16 AM ET
    PacSun upside down U.S. flag T-shirt upsets Memorial Day shoppers.

    Click through to see some of retail's biggest gaffes over the years.

  • NEW YORK, July 22- John McCormick has been on a mission for the past five years: to bring hedge funds to the masses. Traditional hedge funds, those lightly regulated investment pools open exclusively to large institutions and rich individuals, have been duds lately, trailing the U.S. stock market's performance every year since 2009 by an average of 10 percentage...

  • FIFA video game breaks a glass ceiling Monday, 20 Jul 2015 | 3:44 PM ET
    USA forward Sydney Leroux runs with the ball. EA Sports to feature a female athlete on the FIFA 16 to be released in September.

    For the first time in the history of Electronic Art's popular soccer franchise, a woman will appear on the cover of a FIFA video game.

  • Nestlé uses naked baristas in latest ad campaign Thursday, 16 Jul 2015 | 6:29 PM ET
    A still image from Nestlé's Coffee-Mate Natural Bliss video ad.

    In a new ad campaign for natural coffee creamer, Nestlé has actors wearing no clothes, just body paint, serving customers free coffee.

  • NEW YORK, July 14- Wells Fargo Corp's more than 15,000 brokers marched to their parent's cross-marketing drum beat in the second quarter, increasing sales of loans and money-management products to clients, the San Francisco- based bank said on Tuesday. Overall, Wells Fargo's "Wealth, Brokerage and Retirement" sector, which also includes its private bank and its...

  • Aging baseball seeks its elusive 'cool factor' Sunday, 12 Jul 2015 | 11:09 AM ET
    Toronto Blue Jays’ Kevin Pillar dives safely into home past Philadelphia Phillies’ catcher Cameron Rupp during the sixth inning of a spring training baseball game in Dunedin, Fla., March 31, 2015.

    Baseball is financially strong, but what does the future hold for the sport as its fans get increasingly older?

  • TORONTO, July 9- Canadian startup Influitive, a marketing-software provider, has raised $30.5 million in funding as it looks to finance growth and expand into Europe and Asia, its top executive said on Thursday. Organ was the founder of software company Eloqua Inc, which was acquired by Oracle for about $871 million a few years ago. The latest funding round was led...

  • Nissan to export Rogue for U.S. market from Japan plant Thursday, 9 Jul 2015 | 11:46 AM ET

    "The crossover segment, particularly small crossovers, is the hottest part of the automotive market right now," said Fred Diaz, Nissan sales and marketing chief for North America. Last October, also because of high demand for Rogue, Nissan began producing them at Busan for export to North America. A weak yen versus the dollar allows Nissan to take more profit per...

  • Paula Deen back in hot water over brownface makeup Tuesday, 7 Jul 2015 | 4:34 PM ET
    Paula Deen

    Paula Deen stirred up controversy when her Twitter account shared an image of her son in darkened makeup, The Today Show reports.

  • Who’s the most marketable tennis player? Friday, 3 Jul 2015 | 9:22 AM ET
    Andy Murray returns a shot during the Wimbledon Lawn Tennis Championship

    Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.

  • World Cup ticket prices soar as US rolls into final Wednesday, 1 Jul 2015 | 1:40 PM ET
    Carli Lloyd of the United States scores the opening goal from a penalty in the FIFA Women's World Cup 2015 Semi-Final Match at Olympic Stadium on June 30, 2015 in Montreal, Canada.

    The demand for secondary tickets underscores the continued rise of soccer—and women's sports more broadly—in the United States.

  • RadioShack wants you to know it still exists Tuesday, 30 Jun 2015 | 1:06 PM ET
    Funny man Orlando Jones performs a song he wrote about RadioShack as shown in this still from video released on Whosay.

    RadioShack has launched a marketing campaign to let shoppers know that it's still in business.