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  • WASHINGTON, Jan 13- Branded drug companies hammered out far fewer deals with generic drug makers to delay sales of cheaper medicines in the year after the Supreme Court ruled the Federal Trade Commission could legally pursue such agreements as potentially illegal. The Supreme Court ruling said in June 2013 that the deals could potentially be a violation of...

  • Jan 13- Star dealmaker and former Citigroup Inc executive Michael Klein, the lead adviser to Dow Chemical Co on its $130 billion merger with DuPont, has quietly tripled the size of his advisory firm in the last 18 months. His New York- based shop, M. Klein& Co, has no website or marketing materials, and does not even list a phone number for its office. Yet the firm has been...

  • Digital ads to surpass TV ads: analyst Wednesday, 13 Jan 2016 | 10:21 AM ET
    Digital ads to surpass TV ads: analyst

    John Blackledge, senior Internet analyst at Cowen and Co., explains why he's bullish on digital advertising.

  • NETJETS ANNOUNCES BRAND PARTNERSHIP WITH MARIA SHARAPOVA; SAYS SHARAPOVA TO WORK WITH NETJETS' MARKETING, WITH PARTICULAR FOCUS ON SOCIAL MEDIA.

  • Now, Mercedes-Benz and a host of others are quietly changing the rules. Mercedes' new E-Class mid-sized sedan, unveiled at the Detroit auto show Monday, will come with better computer chips, cameras, software and sensors than those in the larger and more expensive S-Class- the flagship that has for decades showcased the automaker's latest technology.

  • Aussie farmers skewer stereotypes, lamb with viral ad Saturday, 9 Jan 2016 | 11:40 PM ET
    Sam Kekovich at a public appearance to promote the 2007 Vote Lamb campaign for the MLA.

    Australia has skewered national stereotypes, plus some juicy-looking lamb, and fired-up social media with its latest Australia Day ad.

  • Virtual reality: Are health risks being ignored? Friday, 8 Jan 2016 | 2:10 PM ET
    Sony Project Morpheus virtual-reality headset

    Virtual reality is the newest tech toy, but dizziness and other side effects could derail the momentum, says Doug Magyari.

  • Lumosity to pay $2M for 'deceptive advertising' Wednesday, 6 Jan 2016 | 10:00 AM ET
    Lumosity to pay $2M for 'deceptive advertising'

    The Federal Trade Commission says the San Francisco start-up tricked users in its marketing campaign.

  • Jan 6- Apple Inc said customers spent over $1.1 billion on apps and in-app purchases in the two weeks ending Jan. 3, setting a record for holiday season sales. Customers bought apps for iPhone, iPad, Mac, Apple Watch and Apple TV worth over $20 billion on the App Store in 2015, Philip Schiller, Apple's senior vice president of worldwide marketing, said in a statement on...

  • The marketing strategy could reverse decades of progress in preventing tobacco use among youth, warned the U.S. Centers for Disease Control and Prevention, which suggested tighter controls on e-cigarette sales to reduce minors' access. Spending on e-cigarette advertising also jumped, increasing to an estimated $115 million in 2014 from $6.4 million in...

  • The marketing strategy could reverse decades of progress in preventing tobacco use among youth, warned the U.S. Centers for Disease Control and Prevention, which suggested tighter controls on e-cigarette sales to reduce minors' access. The CDC's National Youth Tobacco Survey found that 68.9 percent of middle- and high-school students saw e-cigarette ads...

  • Cuban to Gates: Twitter's most influential CEOs Tuesday, 29 Dec 2015 | 12:00 AM ET
    Tim Cook

    These 10 social media savvy CEOs are ruling Twitter, garnering the most retweets and likes on the platform in 2015, according to CrowdTangle.

  • NEW YORK, Dec 24- This year, betting on corporate takeovers and restructurings should have been a sure thing for investors as the value of deals soared to record levels. "It turned out to be a very challenging year," said Tristan Thomas, who helps clients select hedge funds at Northern Trust's 50 South Capital. Since January 2010, event driven hedge funds gained an...

  • *First Disney' Star Wars' film opens in China on Jan. 9. *China key if Disney film to join top-grossing movies. SHANGHAI/ LOS ANGELES, Dec 24- After a mammoth marketing campaign, growing online chatter in China around "Star Wars: The Force Awakens" suggests the latest installment of the hit franchise has a shot at breaking box office records in the world's second-largest...

  • Chipotle's next marketing move: Be honest Wednesday, 23 Dec 2015 | 3:19 PM ET
    A steak burrito with a drink and bags of chips at a Chipotle Mexican Grill Inc.

    What are the next steps to get customers back in stores, and reascend to the culinary touchstone for fresh casual fare?

  • *First Disney' Star Wars' film opens in China on Jan. 9. *China key if Disney film to join top-grossing movies. SHANGHAI/ LOS ANGELES, Dec 23- After a mammoth marketing campaign, growing online chatter in China around "Star Wars: The Force Awakens" suggests the latest installment of the hit franchise has a shot at breaking box office records in the world's second-largest...

  • Dec 22- Abercrombie& Fitch Co has promoted Fran Horowitz, the president of its Hollister brand, to the newly created role of chief merchandising officer in another effort by the company to make its apparel more attractive to teen shoppers. Horowitz's promotion comes four months after Abercrombie said it had hired designers and executives from top brands such...

  • SINGAPORE/ SEOUL Dec 22- Efforts to revive its once stellar smartphone fortunes may be doomed if Samsung Electronics cannot overcome its dominant engineering culture, according to serving and former executives and those who have dealt with the company. This culture, they say, has stymied many previous efforts to develop software and service platforms to...

  • Dec 18- Wal-Mart Stores Inc said on Friday that Tony Rogers would replace Stephen Quinn as its marketing head in the United States. Rogers, who was most recently chief marketing officer for Wal-Mart in China, has been with the retailer for a decade. Before that he was with the marketing division at PepsiCo Inc's Frito-Lay business.

  • Dec 18- Wal-Mart Stores Inc named Tony Rogers as its U.S. marketing head, replacing Stephen Quinn, Bloomberg reported on Friday.