In light of 2017's Super Bowl, key brands have had to take extra care on what to advertise when it comes to the current political climate.
Nicholas Pappas, CEO of SwellShark, talks about creating conversation around brands during the Super Bowl.
Since the day Donald Trump began his presidential campaign, there were questions about how the Trump brand would be affected.
NEW YORK, Feb 2- Francoise Brougher, a senior executive at Square Inc will resign from her role on Friday after almost four years at the helm of sales and marketing efforts at the payments company. Kevin Burke, Square's chief marketing officer and a former Visa Inc executive, will replace Brougher as the company's sales and marketing head, a company spokeswoman...
*Shares hit 6- yr low of $76.86. Feb 2- Ralph Lauren Corp said Chief Executive Stefan Larsson, hired over a year ago to turn the company around, would step down following differences with founder Ralph Lauren over the direction of the luxury brand. The company's shares fell as much as 12 percent to a more than 6- year low of $76.86 in morning trading on Thursday.
Dominique Delport, global managing director at Havas Media Group, discusses why only a handful of brands are genuinely "meaningful" to consumers.
PARIS, Jan 31- PSA Group will pull its DS cars out of Citroen showrooms as the French automaker builds a smaller, distinct sales network in an effort to revive the fledgeling premium brand's sliding sales, a senior executive told Reuters. "Transitions are never comfortable," he said in an interview at the group's Paris headquarters. The popular compact DS3...
Tiffany is going big for its first-ever Super Bowl ad, tapping halftime performer Lady Gaga to appear in a 60-second spot.
SAN FRANCISCO, Jan 27- In less than a year, Amazon's combination of the Echo speaker system and the Alexa voice-controlled digital assistant has come close to delivering on the elusive promise of easy-to-use technology that can control gadgets in the home with a few spoken words. Yet Amazon.com Inc's surprise success sets up a long-term battle with Apple Inc....
CHICAGO, Jan 26- The marketing come-ons of broker-dealers and insurance companies send this message: "We are financial advisers you can trust." That is the goal of the U.S. Department of Labor's new fiduciary rule, a key initiative of the Obama administration that requires retirement advisers to put their clients' interests ahead of their own by eliminating...
Jan 24- Private equity firm Court Square Capital Partners is nearing a deal to buy U.S. business marketing firm Infogroup Inc for roughly $600 million, including debt, according to people familiar with the matter. New York- based CCMP, which was spun off from JPMorgan Chase& Co about a decade ago, took Infogroup private in 2010 for about $460 million.
The SEC said the civil case arose from the marketing of CitiFX Alpha to Morgan Stanley Smith Barney customers from August 2010 to July 2011, when Citigroup held a 49 percent ownership stake in that joint venture. The SEC also said brokers failed to adequately disclose the markups charged on trades. Their payouts each include a $2.25 million civil fine, plus...
CNBC's "Marketing Media Money" takes itself on a journey with world's sixth largest low-cost carrier, Norwegian Air Shuttle.
CNBC takes a look at the history of Norwegian Air Shuttle and whether the airline can continue to grow as it faces increasing competition from both sides of the Atlantic.
Norwegian Air Shuttle’s Vice President of Marketing, Stine Steffensen Børke, talks about how the airline is perceived by the public when it comes to its low-cost services.
For marketers, social media can be a major blessing and a major source of frustration. Norwegian Air Shuttle discusses how the firm has been impacted by social media.
Norwegian Air Shuttle’s Vice President of Marketing talks about the company’s spirit and how the “Tail Fin Heroes” represents the brand’s stature and personality.
Being Europe's third largest low-cost airline, Norwegian has to make sure customers know about their services. How? Through clever marketing strategies.
Norwegian’s Chief Commercial Officer, Thomas Ramdahl talks about the different long haul aircrafts in service, while commenting on business strategy.
While “competitive prices and high quality” is a key message, Norwegian's Vice President of Marketing explains why “local insight” is also important when it comes to advertising strategy.