GO
Loading...

Enter multiple symbols separated by commas

Business Strategy Marketing

More

  • Who’s the most marketable tennis player? Friday, 3 Jul 2015 | 9:22 AM ET
    Andy Murray returns a shot during the Wimbledon Lawn Tennis Championship

    Novak Djokovic is the bookmakers' favorite to win Wimbledon this year, but home-grown Andy Murray could be the winner for brands looking for a marketing boost.

  • World Cup ticket prices soar as US rolls into final Wednesday, 1 Jul 2015 | 1:40 PM ET
    Carli Lloyd of the United States scores the opening goal from a penalty in the FIFA Women's World Cup 2015 Semi-Final Match at Olympic Stadium on June 30, 2015 in Montreal, Canada.

    The demand for secondary tickets underscores the continued rise of soccer—and women's sports more broadly—in the United States.

  • RadioShack wants you to know it still exists Tuesday, 30 Jun 2015 | 1:06 PM ET
    Funny man Orlando Jones performs a song he wrote about RadioShack as shown in this still from video released on Whosay.

    RadioShack has launched a marketing campaign to let shoppers know that it's still in business.

  • Craft brewery to Trump: You're fired! Tuesday, 30 Jun 2015 | 12:02 PM ET
    Republican presidential candidate Donald Trump speaks while campaigning at the Madison County Republicans "Roundup BBQ" dinner in Winterset, Iowa, June 27, 2015.

    Chicago-area craft brewer, 5 Rabbit Brewer is the latest business to tell Donald Trump he's fired.

  • Sprint rolls out all-included rate plan Tuesday, 30 Jun 2015 | 12:00 AM ET

    NEW YORK, June 30- Sprint Corp said on Tuesday it will offer an $80 a month cellular phone plan, including both service and smartphone device fees, hoping to draw users who dislike complex price plans and hidden costs. The "All-in" plan will offer unlimited talk, text and data at $60, plus $20 to lease phones such as the iPhone 6 and Samsung's Galaxy S6, chief marketing...

  • *HSBC ends long tie-up with Markit on business activity surveys. SHANGHAI/ HONG KONG, June 26- HSBC has ended its marketing tie-up with financial information firm Markit Ltd, both companies told Reuters on Friday, winding up a five-year relationship. The two firms said HSBC had ended its sponsorship of the closely watched China Purchasing Managers Index and...

  • SHANGHAI, June 26- HSBC has ended its marketing tie-up with financial information firm Markit Ltd to produce the China Purchasing Managers Index, an HSBC spokesperson in Shanghai told Reuters on Friday. The spokesperson described the cooperation with Markit to produce the closely-watched index, as a success but said that HSBC was moving to developing other...

  • Bristol-Myers to stop new antiviral drug research Thursday, 25 Jun 2015 | 11:08 AM ET

    June 25- Bristol-Myers Squibb said on Thursday that it would stop efforts to find new antiviral drugs and cut 100 related jobs. The company said a research facility is expected to open in Cambridge, Massachusetts in 2018 and that the expansion of an R&D site in San Francisco Bay Area is likely to be completed by 2016.. Bristol-Myers' stock was up marginally at...

  • At the industry's biggest annual conference in Cannes this week the main topic of conversation among the 13,000 delegates is the 18 companies- from consumer products giants Proctor& Gamble and Unilever to automakers like BMW and Volkswagen- that have decided to re-think which agencies they want for marketing advice. The reviews are an unnerving prospect for...

  • NEW YORK, June 19- News Corp has been ordered by a Manhattan federal judge to face a class action lawsuit accusing it of monopolizing the market for in-store promotions at some 52,500 retail stores across the United States. News Corp spokeswoman Laura Adams said the company, which is controlled by Rupert Murdoch, is reviewing Thursday's decision.

  • NEW YORK, June 17- Merck& Co Inc has agreed to pay $5.9 million to resolve claims that a former unit fraudulently promoted a drug used to treat pink eye for unapproved purposes, U.S. authorities announced on Wednesday. Attorney Preet Bharara said Inspire Pharmaceuticals, which Merck acquired in 2011 and later sold, promoted its drug AzaSite to healthcare...

  • Ditching Wall Street for...EXTREME racing Wednesday, 17 Jun 2015 | 1:55 PM ET
    Feeling the heat - TyAnn Clark, Spartan Race, Atlanta 2014

    This ex-trader started Spartan Race to get in on the weekend warrior business. At first, he admits, it wasn't a "good" investment.

  • Go ahead, get that liberal arts degree Wednesday, 17 Jun 2015 | 11:18 AM ET
    College graduate

    Practical majors like pharmaceutical marketing are exploding. But here's why they're not all that, says one Wharton professor.

  • It's time to shut down those annoying robocalls Monday, 15 Jun 2015 | 1:42 PM ET
    Robocalls

    The telecom industry should do more to help protect consumers from unwanted robocalls, says one executive.

  • *Airbus increases 20- year forecast for aircraft demand. PARIS, June 15- After the marketing triumphs of recent years, manufacturing moved into the spotlight on the opening day of the Paris air show on Monday as planemakers Airbus and Boeing battle to deliver a record $1.8 trillion backlog of orders. GE Aviation, whose CFM International venture with France's...

  • Is China falling out of love with luxury? Monday, 15 Jun 2015 | 7:00 AM ET
    A man rides a bicycle past a Gianni Versace store in Beijing, China,

    Retail analyst Stacey Widlitz says there are fresh reasons to worry about the Chinese consumer's appetite for luxury goods.

  • Why more women should take up golf Friday, 12 Jun 2015 | 4:22 PM ET
    Annika Sorenstam

    More women should golf, this golf-association executive says. Here's why.

  • Apple's real advantage in streaming music Friday, 12 Jun 2015 | 12:07 PM ET
    An Apple Music screen

    This music-service founder says Apple has one distinct edge in streaming.

  • Four ways Twitter can win back investors Friday, 12 Jun 2015 | 10:02 AM ET
    Jack Dorsey

    Here are four things Twitter needs to do to win back investors, says Michael Yoshikami.

  • *Bally's sales up 3 pct since January. MONACO, June 10- Bally, the long-struggling Swiss leather goods maker, is back in growth mode after years of stagnant sales, buoyed by more contemporary designs and solid demand from Japanese and U.S. buyers, its chief executive said. Frederic de Narp said he aimed to lift Bally's annual sales to 1 billion euros within 5-10 years...