Business Strategy Marketing

  • *Sales growth slows in Germany, Austria, Switzerland. BERLIN, Nov 10- Zalando, Europe's biggest online-only fashion retailer, expects its marketing costs will keep falling as a percentage of sales even as Amazon invests in promoting its fashion business. The stock was down 2.2 percent at 1110 GMT on Thursday.

  • *East coast hit by wet weather, Western Australia sees frost. SINGAPORE/ SYDNEY, Nov 10- Rain is delaying the wheat harvest in parts of Australia, threatening to disrupt deliveries from the world's No.4 exporter of the grain to key markets such as India and Indonesia. "There is a danger of late November and early December shipments getting delayed," said Ole Houe, an...

  • When it comes to Lego, the image of its colorful toy brick is often what comes to people's minds first - and it’s an image that is not in any hurry to change.

  • A visitor passes a giant Lego logo

    The Lego brick that children know and love may not have been as powerful as it is today if it wasn't for some significant changes taken around the 2000s.

  • FRANKFURT, Nov 8- Germany's United Internet has agreed to sell a stake in its web-hosting business to private equity firm Warburg Pincus, netting 450 million euros for the deal but delaying a public listing of the business beyond next year. It values the business, which provides services including home pages and marketing tools to small and medium-sized...

  • *Spending 750 mln stg on push to save 300 mln/yr by 2020. *To invest 300 mln stg on key brands. LONDON, Nov 8- Imperial Brands, the world's fourth-biggest tobacco company, is accelerating its cost-savings drive and pouring some of the benefits into marketing key brands as it faces the prospect of a greatly enlarged competitor.

  • NEW YORK, Nov 7- Facebook said on Monday it would partner with 50 broadcast stations, print and online publications for an Election Day live video blitz, as the social media company aims to build on the momentum of its popular Facebook Live video streaming service. While Facebook is not selling ads on the Election Day livestreams, it could generate more visits to...

  • M&A bankers in key sectors shifting to Frankfurt. FRANKFURT, Nov 7- Global banks are quietly building up their investment banking teams in Frankfurt as the German deals market hots up, boosting the city's chances of being one of the financial centers to benefit most from Britain's vote to leave the European Union. The trend puts Frankfurt in a good position to...

  • A painting in the likeness of 2016 Republican presidential candidate Donald Trump is displayed on a truck before a campaign rally in Iowa on Jan. 19, 2016.

    In previous election years, it was not unusual for brands to create ads that lightly poked fun at the political process.

  • Republican U.S. presidential nominee Donald Trump hugs a U.S. flag as he comes onstage to rally with supporters in Tampa, Florida.

    In September alone, the Trump campaign paid British firm Cambridge Analytica $5 million to help target voters.

  • Supporters of Republican Presidential candidate Donald Trump

    Some experts say Trump has won new support for future ventures from a wider demographic of blue-collar Americans.

  • Nov 3- Wells Fargo& Co's CEO Tim Sloan said on Thursday a comprehensive review of the bank's sales practices would be done' relatively quickly' and unveiled a series of immediate changes at the bank's retail unit under new division boss Mary Mack. It is also ramping up marketing efforts after having slowed them in the wake of the problems, Mack told an industry...

  • WILMINGTON, Del., Nov 2- Valeant Pharmaceuticals International Inc was sued on behalf of former investors in Sprout Pharmaceuticals Inc, which it bought last year for $1 billion, over its alleged failure to market the female libido pill Addyi successfully. According to a complaint filed on Wednesday in Delaware Chancery Court, Valeant neglected its...

  • WILMINGTON, Del., Nov 2- Valeant Pharmaceuticals International Inc was sued on behalf of former investors in Sprout Pharmaceuticals Inc, which it bought last year for $1 billion, over its alleged failure to market the female libido pill Addyi successfully. According to a complaint filed on Wednesday in Delaware Chancery Court, Valeant neglected its...

  • LONDON, Oct 31- Anglo American has boosted its platinum margins by as much as 5 percent after relaunching its customer relationships and ending an exclusive marketing contract with Johnson Matthey, CEO Mark Cutifani said on Monday. Big miners are looking for ways to add shareholder value and extend a recovery that has made them the top gainers on London's blue...

  • An actor reacts at Halloween Horror Nights, Universal Studios Singapore.

    What's hot for Halloween this year in Singapore? Horror with an Asian edge, plus "Suicide Squad" and candy corn.

  • CHICAGO, Oct 28- Surging soybean exports that helped drive U.S. growth in the third quarter have done little to boost the domestic farm economy, where grain prices are mired well below peaks hit in 2012 and incomes are forecast to be the lowest since 2009.. Current soybean prices are likely to be the best that farmers can hope for this marketing year as overseas...

  • *Raises full-yr profit forecast to $4.28- $4.32/ shr. Hershey's North America sales, which account for about 85 percent of total sales, rose 1.8 percent to $1.76 billion in the third quarter ended Oct. 2. Hershey is introducing new products to overcome weak demand in North America due to changing consumer tastes and growing competition.

  • The company's net income from continuing operations fell to $108 million in the third quarter ended Sept. 30 from $119 million. "Certain manufacturers continued disruptive marketing and sales incentives, which resulted in multi-tier pricing and were unfair for consumers as well as retailers," Chief Executive Mike Jackson said in a statement.

  • Bottles of Johnson & Johnson baby powder line a drugstore shelf in New York.

    A St. Louis jury on Thursday awarded a California woman more than $70 million in her lawsuit alleging that years of using Johnson & Johnson's baby powder caused her cancer.