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Business Strategy Marketing

  • Email killer Slack has grown into a $5 billion company by relying on an old-school sales tactic: word-of-mouth marketing.

  • Coffee consumers looking for quality more and more: Lavazza vice chairman

    Giuseppe Lavazza, vice chairman at Lavazza, discusses consumer's appetite for coffee as well as its price as a commodity.

  • SAN FRANCISCO, July 3- Microsoft will undergo a reorganization that will impact its sales and marketing teams, company executives told employees on Monday. The re-shuffling will impact those under Microsoft Chief Marketing Officer Chris Capossela, Executive Vice Presidents Judson Althoff and Jean-Philippe Courtois, all of whom sent messages to their...

  • You can’t buy love ... but you can make money out of it!

    Didier Rappaport, CEO of dating app Happn, tells CNBC why marketing a crowded sector requires a delicate balance.

  • Freddie Covington at Visa Asia Pacific says TV allows companies to reach out to masses in a particular area.

  • Campbell Soup Co, the 148- year-old Camden, New Jersey- based packaged food manufacturer best known for its canned soups, last month invested $10 million in El Segundo, California- based Chef'd LLC, a Blue Apron competitor that allows users to personalize meal-kits with branded pairings. Even if Blue Apron and its competitors struggle to make their model...

  • OKLAHOMA CITY/ BOSTON, June 30- Oklahoma on Friday joined growing litigation over claims drugmakers misrepresented the risks of opioid painkillers, as New Hampshire cleared a hurdle in its own probe of the role played by companies in the national addiction epidemic. Oklahoma Attorney General Mike Hunter filed a lawsuit in Cleveland County District Court...

  • Oklahoma Attorney General Mike Hunter filed a lawsuit in Cleveland County District Court against Purdue Pharma LP, Johnson& Johnson, Allergan Plc and units of Teva Pharmaceutical Industries Ltd.. The case made Oklahoma the fourth state to sue drug manufacturers over their opioid marketing and sales practices, following Mississippi, Ohio and Missouri.

  • Brat sowing big returns and media buzz from internet stars (NEEDS MORE)

    Rob Fishman, Brat founder, talks about introducing a slate of new content featuring top internet talent, and building the Brat brand.

  • The stock touched a high of $11, giving the company a market capitalization of about $2 billion, before paring gains to trade at $10.17. The 30- million share offering was priced at $10 per share late on Wednesday, after the company slashed its valuation expectations by a third. Blue Apron spent roughly 18 percent of its $795.4 million revenue in 2016 on marketing,...

  • The stock touched a high of $11, giving the company a market capitalization of about $2 billion, before paring gains to trade at $10.17. Blue Apron spent roughly 18 percent of its $795.4 million revenue in 2016 on marketing, posting a net loss of $54.9 million. It is also only making about 5 percent of profit margin per customer even before considering other fixed...

  • The stock touched a high of $10.46 in early trading, giving the company a market capitalization of about $2 billion. The company spent roughly 18 percent of its $795.4 million revenue in 2016 on marketing, posting a net loss of $54.9 million. Blue Apron was founded in 2012 by Matthew Salzberg, Matt Wadiak and Ilia Papas to deliver ingredients and recipes that would...

  • The New York- based company priced its initial public offering at the low end of its $10 to $11 per share estimate issued earlier in the day. It lowered the range from $15 to $17 after potential investors expressed concerns about the $13.7 billion Amazon deal as well as Blue Apron's marketing costs and lack of profitability, people familiar with the matter said.

  • The company lowered the IPO price range to $10 to $11 per share from its previous estimate of $15 to $17 per share after potential investors expressed concerns about Amazon's Whole Foods deal as well as Blue Apron's marketing costs and lack of profitability, people familiar with the matter said. Amazon already has a small meal-kit business, delivering...

  • *Company cuts IPO price range to $10- $11 per share. The move came after potential IPO investors pushed back against the New York- based company's valuation expectations, expressing concerns not just about the impact of Amazon's Whole Foods deal, but also about Blue Apron's costly marketing strategy and lack of profitability, people familiar with the matter...

  • Chairman of Publicis Groupe Maurice Levy speaks during the 'Can Creativity Change the World?' seminar during the Cannes Lions Festival 2017

    Sometimes failure is a good thing.

  • Cannes Lions: China Creativity in Cannes

    Alibaba CMO Chris Tung talks to CNBC's Marketing.Media.Money on China’s creativity crossing borders at Cannes Lions.

  • Quiet Storm's Executive Creative Director Trevor Robinson talks to CNBC about encouraging brands to be brave, in order to make their ads and their names memorable.

  • Diageo Chief Marketing and Innovation Officer, Syl Saller and Mark Sandys, global head of beer and baileys at Diageo, talk about how they’ve sometimes failed at defining brand purpose and what they’ve done about it.

  • Nielsen’s Megan Clarken talks to Carolin Roth about how even with the push for diversity; age and gender will continue to be the benchmark for advertisers, while discussing why creativity is driving attention in digital.