Business Strategy Marketing


  • April 26- British drugmaker AstraZeneca Plc said on Tuesday Ironwood Pharmaceuticals Inc would buy the U.S. marketing rights for its newly approved gout drug for up to $265 million. The deal gives Ironwood the rights to sell the drug, Zurampic, or lesinurad, which was approved in the United States last year to treat high levels of uric acid in the blood of patients...

  • Ad agencies and the creative industries are an important part of the U.K. economy, but a vote to leave the European Union will impact them.

  • Restoring trust in a company's brand

    James Murphy, CEO of ad agency adam&eveDDB, talks about working with car maker Volkswagen following the emissions scandal.

  • London is centre of European advertising: CEO

    James Murphy, CEO of adam&eveDDB, explains the importance of being part of the European Union to the advertising and marketing sector.

  • SAN FRANCISCO/ DETROIT April 21- Volkswagen dealers in the United States said they were cautiously optimistic consumers will be drawn back into the fold by the German automaker's plans to buy back or fix owners' polluting diesel vehicles. "You only get one shot with doing this and doing it right," said Lewisville, Texas dealer Alan Brown. Some key VW models were not...

  • Robodial skit on Saturday Night Live

    Reconnect Research has a new way of doing market research. Their political polls may actually be more accurate than traditional polling.

  • WASHINGTON, April 11- AbbVie Inc won U.S. regulatory approval on Monday for a new drug to treat patients with a rare type of chronic lymphocytic leukemia, a blood cancer. The approval came well ahead of the FDA's late June action date for a decision. The FDA granted "breakthrough" designation to the drug last year, allowing it to be reviewed on a speedier schedule than...

  • April 8- Real estate investment trust MGM Growth Properties LLC will start marketing its U.S. initial public offering to investors on Monday, in a road show targeting as much as $1.2 billion in the largest IPO so far this year, sources said on Friday. MGM Growth Properties, backed by gaming and hospitality company MGM Resorts International Inc, said in a regulatory...

  • NEW YORK, April 7- Boeing Co said on Thursday that it had booked four orders for its 747-8 freighter, the first sales of the year for the plane. The U.S. Air Force also has made a provisional order for an unspecified number to renew its fleet of Air Force One planes. Randy Tinseth, Boeing's marketing vice president, recently said the company expects global trade to pick...

  • April 7- The head of marketing for the U.S. online business of Wal-Mart Stores has left the retailer to return to a business-conference firm he founded, a company statement said on Thursday. The departure of Brian Monahan after three years at Wal-Mart was announced by NewCo, the startup he helped launch in 2012 in San Francisco with media industry veteran John...

  • Young woman painting face on sleeping boyfriend.

    Tech giants led the charge on Friday with their April Fools' Day pranks, but they aren't the only companies having a little fun on April 1.

  • Business card

    Companies believe customers are the best source of referrals. Yet 80% of firms get referrals from a surprising source, a recent study shows.

  • Hey big 60+ spender!

    Discussing a new report about the 60+ age group being the world's biggest spenders and the marketing strategies for older generations versus millennials, with Jan Rogers Kniffen, CEO of J. Rogers Kniffen Worldwide Enterprises, and Jason Dorsey, Generational Kinetics co-founder.

  • March 30- The U.S. Food and Drug Administration has cleared Jazz Pharmaceuticals Plc's drug to treat a rare kind of liver disease, making it the first treatment to win U.S. approval for the condition. Out of the nearly 20,000 stem cell transplantation procedures done in the United States annually, about 8.8 to 13.8 percent of the patients suffer from severe VOD,...

  • Customer Service

    When it comes to buying behavior, a company's brand can overshadow its product, according to a survey released Tuesday.

  • March 28- On the morning of Saturday, March 5, students gathered at test centers around the United States to take the SAT, the all-important college entrance exam. The day was momentous- not simply for the test-takers but also for the College Board, the not-for-profit that owns the exam. In Asia, test-preparation companies were eager for information.

  • *New iPhone SE seen helping Apple broaden market segment. CUPERTINO, Calif/ MUMBAI, March 22- Apple Inc is betting a new 4- inch iPhone will spur smartphone users in key markets such as China and India to ditch their larger-screens in favour of the diminutive, yet feature-rich and lower-priced iPhone SE. This will make the market more competitive at that price point...

  • CUPERTINO, Calif., March 21- Apple Inc's new iPhone SE has first-rate features and a relatively low price tag, but its prospects in key markets like China and India may be limited by its diminutive size. China, Apple's second-biggest market, and India, one of the fastest-growing major markets in the world, are both seen as key for Apple, which expects overall iPhone...

  • Sir Martin Sorrell

    China is playing a bigger role on the world stage, as entrepreneur-driven firms snag assets abroad, according to WPP CEO Martin Sorrell.

  • Ali Maffucci of Inspiralized turned vegetable pasta into a full-fledged social media brand.

    These social media heavyweights spill their top tips for stepping up your Instagram game.