Schultz is fiercely loyal to his values. When asked how he balances his values with strategic thinking, he said:
"Unfortunately, we live in a sea of mediocrity in all walks of life. We live amid a fracturing of civility. Everywhere we go as consumers, we're getting people who don't want to reach into our hearts or know who we are; they want to reach into our wallets and get some money. The only way we can succeed and sustain growth is linked to the basic elements of one cup of coffee, one customer, and one barista at a time."
Schultz views company strategy and his personal values as one and the same. To this end, he has put massive amounts of money into health care for Starbucks' employees (even those who are part-time), into free college education for all employees, and into campaigning for human rights.
Schultz's loyalty to his personal values starts every morning at 4:30 a.m. He rises early to make time for his employees, his family, and himself. He starts his morning by sending motivational e-mails to his employees, and then he exercises by taking his dogs for a walk, before disconnecting from technology to eat breakfast and drink French press coffee with his wife.
More from Travis Bradberry:
Six things you don't owe your boss
8 signs you're being lied to
12 habits of genuine people
Few of us have hundreds of millions of dollars to invest in our values, but we can all develop the same discipline that Schultz demonstrates each morning — and it isn't just a morning thing; it pays dividends all day long. Research shows that early risers are more proactive than night owls, they're more agreeable and conscientious, and they're happier than people who sleep in.
There are many ways to utilize the early morning hours effectively, but some of the best ideas come from ultra-successful people like Schultz. Here are eight of my favorites.