Jessy Cusack had a solid job as an engineer designing products for the Gillette brand at Proctor & Gamble, but he couldn't shake feeling restless. He wanted out of the 9-to-5 grind to build a business for himself.
"I always somewhere thought that I'd really rather somehow do my own thing," he tells CNBC Make It. "But I wasn't totally sure how to do that."
Eventually, that feeling led him into an unfamiliar industry: dead fish.
In 2017, Cusack, 31, quit his job to pursue Zombait, a product he created with co-founders Rink Varian and Matthew Borowski.
"Zombait is a battery-operated, waterproof, completely durable, reusable product that you can put in a dead fish to make it swim again," Cusack says on CNBC's "Adventure Capitalists," while pitching the $69 product to judge-investors Shawn Johnson East, Jeremy Bloom and Dhani Jones.
The idea is for dead fish to look alive.