Could you actually ditch your smartphone for a year? Vitaminwater wants to find out, and it's willing to part with $100,000 if someone can rise to the challenge.
Vitaminwater launched a contest in December, offering one contestant the opportunity to end up with six figures should he or she be able to go a full year without engaging with a smartphone or tablet.
Over 100,000 people submitted entries via Twitter and Instagram, outlining what they'd do if they couldn't swipe or scroll for a year. After a comprehensive review, Vitaminwater named the company's chosen candidate on Friday, Feb.15: Elana Mugdan of Queens.
Mugdan, 30, submitted an infomercial-style video on Twitter that impressed the judges with its unique approach and humor. "She stood out for her originality and creative take on our challenge," says Natalia Suarez, associate brand manager at Coca-Cola (Vitaminwater's parent company).
Mugdan is trading in her iPhone 5S for a Kyocera flip phone provided by Vitaminwater. For the next year, she can't use any smartphones or tablets at all, even those belonging to other people. She will be able to use laptops and desktop computers. Devices like Google Home and Amazon Echo are OK, too, as long as they're not hooked up to a smartphone.
Oh, and Vitaminwater will be verifying her honesty. Before receiving the money, Mugdan will need to submit to a lie-detector test.
Vitaminwater likes challenging monotony, Suarez, the company's associate brand manager, tells CNBC Make It. "We don't think there's anything more boring than mindlessly scrolling through your phone, and this is an opportunity to take that stance against routine and give someone $100,000 to do something uniquely awesome with their time," she says.