Remember when Ford CEO Alan Mulally took over the top job at the auto maker and boldly pronounced, "We will win with great cars!"? I do. I remember thinking, "Well, this will be interesting to see if Ford can truly become competitive in cars."    Read More

In the last couple of months, as the economy has turned sour, we've seen a couple companies offer deals that don't leave customers out in the cold if they lose their jobs.    Read More

First it was Hyundai, with its radical offer to let you give the car back if you lose your job. Now it’s Toll Brothers, offering to make the monthly payments.    Read More

The Oscars aren't just the biggest night of the year for film buffs and the celeb-obsessed, they're also one of the biggest annual events for advertisers, second only to the Super Bowl.    Read More

Companies are trying to find the right pitch for these tough times, and those who think it’s just about cutting prices, extending warranties, or throwing in something for free are sadly mistaken.   Read More

When auto sales plunge 37%, it may seem like I'm piling on pointing out the auto makers who really struggled during the worst month for the industry in 27 years.    Read More

In truth, few Super Bowl car ads ever really stick with viewers. Think about it? How many can you remember? Aside from Cadillac's "break through" ads featuring Led Zeppelin, few have staying power.    Read More

The Hyundai offer is significant because it addresses the one issue that is keeping people out of showrooms. Potential buyers are worried about keeping their jobs so they are putting off a new car for the family.    Read More