NFL running back LaDainian Tomlinson used to endorse Coke's Vitaminwater, but as of today, he endorses Pepsi's Gatorade. Which one does he really drink? You now might know thanks to a site called Coolspotters.com which could turn the sports endorsement model on its head. The site is basically a brand wikipedia.    Read More

Inflation fears are beginning to trump recession worries. That was the finding of Merrill Lynch's latest monthly global fund manager survey, which shows the number of managers expecting recession this year actually declined.    Read More

Everyone has been focused on the Olympic sponsors and whether any one of them that ponied up tens of millions of dollars would dare pull out as a sponsor to the Olympics in Beijing in protest.    Read More

After we reported that Kobe Bryant had signed with Vitaminwater, we wanted to hear from the folks at Coca-Cola's Glaceau division as to why they decided to go after Bryant. It was intriguing because Coca-Cola was one of the companies that let Bryant's deal expire following his sexual assault charge about five years ago.   Read More

As a fan of competitive eating, and first sideline reporter to ESPN's coverage of the Nathan's Famous Hot Dog Eating Contest, I'm proud to let you know that, as of today, competitive eating can be downloaded on your Wii.    Read More

As I could have predicted, Papa John's 23-cent pizza idea backfired yesterday. So many people showed up at the 86 stores throughout Ohio that mayhem reportedly ensued. Meant to be a goodwill gesture after a Washington D.C. Papa John's location printed LeBron James "Crybaby 23" shirts for the first round of the playoffs against the Wizards, someone tried to be cute with the "23" and got the decimal point wrong...   Read More

Everyone is blaming ethanol for everything. Producers have gone from being heroes to zeroes. Two years ago, corn was $2 a bushel and margins were $2 a gallon -- and everyone and their brother wanted in. Now corn is $6 and margins are 10 cents -- or negative, for some operators. But here's the ethanol industry's defense...   Read More

When Kobe Bryant was accused of sexual assault almost five years ago, the pitchman in Bryant fell off the face of the earth. Coke, which was using him for Sprite, shelved his ads and replaced him with Lebron James when his contract expired. McDonald's didn't renew him, neither did Nutella and Spalding.    Read More

You know Cramer's Wall of Shame. But how about singling out those brave CEOs who are willing to speak the truth about the ethanol boondoggle?   Read More

The cereal maker is firing on all cylinders in one of the hardest times in memory for food companies. Here's how they do it.   Read More