On every episode of Shark Tank, my fellow Sharks and I meet with entrepreneurs who are taking risks by seeking to take their business — or idea — to a national audience. Some are ready, and some just are not there yet.
With each one of these entrepreneurs, we ask a similar question each time: what is your goal? When they come on the show, they should have a goal of where they want to grow to, in the short and long term. It is an essential question, and one that many small business owners are afraid not only to answer, but to even consider.
On a recent trip to Minnesota, we filmed the second season of Small Business Revolution — Main Street, a series in which I work with Amanda Brinkman from Deluxe Corporation to revitalize businesses in one small town. Our day with six small business owners from Bristol, Pennsylvania was incredibly productive, but one common parallel kept occurring: goal setting.