From electric car startups to the old-school Detroit auto giants, the automotive industry is gearing up for a battle royale as companies race to deliver the first all-electric pickup truck to the mass market.

The best-selling vehicle in the U.S. is a pickup truck (Ford's F-150). Meanwhile, electric vehicle sales have been steadily rising for years, with some analysts expecting those numbers to jump by nearly 40% globally in 2021, topping 3 million electric vehicles sold around the world.