Title: CEO, Apple
Born: November 1, 1960, Mobile, Alabama
Education: BS, industrial engineering , Auburn University; MBA, Duke University
Early Marker: 12 years with IBM's PC business, rising to director of North American Fulfillment.
Big Idea: Joined Apple in 1998 to help Steve Jobs resurrect the company and is now leading Apple in post-Jobs era.
Wave of the future: Creative design